(USA) Manager, Creative Sr. Copywriter, Brand Campaigns (Concept & Copy)
(USA) Manager, Creative Sr. Copywriter, Brand Campaigns (Concept & Copy)
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$ 96000 - 186000
1 Vacancy
Job Description
Position Summary...
What youll do...
Sr. Copywriter (Concept & Copy) Brand Campaigns
Location: Los Angeles CA
About us:
Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive omnichannel brand design systems that meet customer needs and drive business objectives while keeping our Fortune #1 brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all.
We are positioned as an internal creative agency hyper-focused on the customer experience across all channels categories campaigns and touchpoints. We are ruthlessly focused on our customers insight-driven creative strategies and integrated solutions that build the brand and grow the business.
We value talent belonging innovation curiosity collaboration culture insights and results and we are committed to helping all people save money and live better.
Overview:
Were seeking a self-starting experienced Senior Copywriter to concept and craft stories that connectacross every channel and every stage of the funnel. From paid media and broadcast to digital social email site print and in-store youll bring a clear compelling voice to everything you touch.
The ideal candidate has a strong background in advertising brand storytelling and creative writing with a sharp eye for detail and a deep understanding of how to write for different formats and audiences. You know how to turn insights into big ideas and bring them to life with language thats emotional effective and on-brand.
This role partners closely with creative leads and cross-functional teams with a focus on full-funnel campaignsbut youll flex where needed to help tell a cohesive human story across the customer journey.
Key Responsibilities
- Creative Development
- Create copy thats thumb-stopping and rooted in emotional truthsharp colorful and unmistakably Walmart.
- Concept write and refine 360 campaign assets across every touchpointfrom high-level brand messaging to mid- and lower-funnel performance creative.
- Think big while maintaining a sharp eye for detailwhether youre writing a headline a social post or an audio spot.
- Collaborate closely with designers editors and strategists to bring ideas to life and evolve them across platforms and formats creating work thats as strategically sound as it is creatively bold.
- Execution & Iteration
- Take the lead on copy from first draft to final polishwhether youre building the big idea or refining a tagline.
Craft to the constraintsunderstand platform nuances respect character counts and know when to break the rules. - Review and respond to video and audio edits with thoughtful actionable feedback.
- Take the lead on copy from first draft to final polishwhether youre building the big idea or refining a tagline.
- Brand & Voice Stewardship
- Bring out the personality of the brand in ways that fit the format and deepen connections with customers.
- Create copy that feels intentional from high-level messaging to the smallest supporting details.
- Project Ownership
- Manage the creative needs of projects from kickoff to launch making sure ideas stay strong and timelines stay on track.
- Be a steady creative voice in the roomguiding the work and helping cross-functional teams cross the finish line with confidence.
Qualifications
- Bachelors degree in creative writing advertising or related field.
- 5 years copywriting experience in a professional advertising agency or in-house creative team ideally in a senior role.
- Proven track record of developing and executing successful 360 campaigns.
- Experience writing across the full funnelfrom brand storytelling to performance copy.
- Exceptional portfolio showcasing conceptual thinking strategic storytelling and execution across formats including high-performing video and static paid media assets.
- Strong grasp of voice tone and brand messaging with ability to adapt across channels while staying consistent.
- Collaborative mindset and experience working closely with design strategy and marketing partners
- Experience working and collaborating in industry-standard tools including Adobe Creative Suite Microsoft Office Google Slides and Figma.
- Strong leadership communication and interpersonal skills.
- Comfortable working in a fast-paced high-stakes environment and refining work based on feedback and performance insights.
Reporting:
- Reports to Associate Creative Director Brand Campaigns
- Individual Contributor
Why Join Us:
- Competitive compensation and comprehensive benefits package.
- Opportunities for professional growth and development within a global industry leader.
- A dynamic and collaborative work environment with a thrilling job to be done: make Walmart relevant to every American via world-class creativity and execution.
- If you are a dreamer of big ideas compelling stories and strategically sound craft with a track record of delivering exceptional results and are ready to help build the best in-house creative agency for the biggest name in retail we want to hear from you.
For information about PTO see Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sams Club facilities. Programs range from high school completion to bachelors degrees including English Language Learning and short-form certificates. Tuition books and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility see . Outlined below are the required minimum qualifications for this position. If none are listed there are no minimum qualifications. Outlined below are the optional preferred qualifications for this position. If none are listed there are no preferred qualifications.Minimum Qualifications...
Preferred Qualifications...
Primary Location...
5404 Jandy Plc Los Angeles CA 90066-7006 United States of America
Required Experience:
Manager
Employment Type
Full-Time
