Head of Digital Marketing
Head of Digital Marketing
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Job Description
Primary Details
Time Type: Full timeWorker Type: EmployeeHead of Digital Marketing
London Hybrid
Are you ready to lead digital marketing transformation at a B2B global insurer committed to innovation and customer-centricity QBE is seeking a visionary Head of Digital Marketing to shape and execute a data-driven strategy that drives growth engagement and brand visibility across our international footprint.
As Head of Digital Marketing youll be at the forefront of QBEs digital evolution. Youll lead a talented team of specialists collaborate with senior stakeholders and champion the identification and integration of cutting-edge tools and technologies to elevate our marketing impact. From development of data driven activity to measurement approaches to website optimisation Email strategy and social media engagement this role offers the scope to make a measurable difference.
Your New Role:
Collaborate with marketing business partners and key business stakeholders to create a comprehensive digital marketing strategy aimed at driving lead generation brand visibility and customer engagement across digital channels.
Lead and nurture a team of digital marketing specialists fostering high performance collaborative and creative culture
Own the digital transformation agenda within marketing identifying new digital tools and technologies and ensuring these are integrated successfully to streamline campaign execution lead nurturing and CRM data management.
Establish KPIs to measure the effectiveness of all digital marketing activities including lead generation website traffic and conversion rates.
Work with content and creative teams to develop compelling customer/broker centric content for digital platforms including websites blogs whitepapers webinars and case studies.
Oversee the website strategy across International ensuring the sites are optimised for user experience conversion and search engine rankings.
Manage the digital marketing budget ensuring cost effective deployment of resources across channels.
Manage/ Own the Social Media presence (primarily LinkedIn) including content planning posting and engagement with followers
Act as the digital functional expert staying updated on digital strategies innovation tools regulation and best practices.
Champion data-driven decision-making integrating insights and analytics into campaign strategies.
About you:
Were looking for a strategic leader with a passion for digital innovation and a track record of delivering results. Youll bring:
Deep expertise in B2B digital marketing ideally within insurance or financial services.
Proven success in executing campaigns that drive growth and engagement.
Strong knowledge of marketing automation platforms (e.g. Hubspot Marketo Pardot) and CRM tools (e.g. Salesforce).
Proficiency in analytics tools such as Google Analytics Hotjar and SemRush.
Experience leveraging AI technologies for targeting and optimisation.
Exceptional leadership and project management skills.
Excellent communication and stakeholder engagement abilities.
Relevant digital marketing qualifications (e.g. IDM Diploma)
Why QBE At My Best
At QBE we want our people to feel rewarded and inspired to perform at their best thats why we have created At My Best. Its our connection our way of showing we have your back. We understand that one size doesnt fit all and that priorities can change depending on your life stage. That is why our blend of wellbeing initiatives and benefits offer flexibility to suit what matters most to you. Its in the culture of our business our QBE DNA to support our people. Everything we do is underpinned by our QBE DNA.
Were an international insurer thats building momentum towards realising our vision of becoming the most consistent and innovative risk partner. We can never really predict whats around the corner but at QBE were asking the right questions to enable a more resilient future helping those around us build strength and embrace change to their advantage.
QBE aims to build a workplace that is fair and inclusive because we want to attract and retain the best people to do the job we have adopted flexible working across the company and welcome this conversation ( more than more than 13000 people working across 27 countries were big enough to make a real impact but small enough to provide a friendly workplace where people are down-to-earth passionate and kind.
To find out more about why you should work for QBE visit our careers website.
At My Best - QBE Benefits
You are more than your work and QBE is more than a workplace which is why we provide you with the benefits support and flexibility to help you concentrate on living your best life personally and professionally. As well as the benefits below we also offer an extensive choice of other options to suit you!
30 days holiday a year with the option to buy up to 2 additional days.
Flexible working - balancing work and life is important so our flexible working opportunities are open to all this can include part-time job share and compressed hours.
Pension you are automatically enrolled into the QBE pension plan which entitles you to receive employer contributions of 10% of your basic salary.
Private medical insurance we fund fully comprehensive private medical cover for you and all the family.
Family friendly policies we offer 26 weeks leave at full pay regardless of gender identity sexual orientation or how you become a parent.
Short term remote work abroad - you can request up to 20 days per year to work remotely from certain locations abroad.
Sustainable investing - we believe sustainable integration is important for long term financial environmental and social outcomes. Our pension strategy supports our net-zero goal to achieve year-on-year reductions in carbon footprint by investing more in green businesses than the broader market so your savings are looking after the planets future as well as your own.
Cycle-to-Work benefit from regular exercise whilst making your commute greener and cheaper select and bike and/or accessories up to the value of 5000.
To find out more visit our Reward Page
QBE Awards
Some of the awards QBE are proud to have won been a finalist for and shortlisted for include;
AXCO Global Insurance Awards 2024 Winner: Network Management of the Year
Insurance Business UK 5-Star Cyber Awards 2024: QBE rated as a 5-Star Cyber Insurer
UK IT Industry Awards 2023 Winner: Green Technology Innovation of the Year
Working Dads Employer Awards 2023 Winner: Parental Policies Award
Insurance Post British Insurance Awards 2023: QBE rated as a 5-Star Employee
You can view all our awards here
Inclusion of Diversity
We are striving to create a workplace culture where all our people feel included and we are committed to building a diverse workforce that is reflective of the communities we operate in. We are proud to have partnerships with organisations such as Stonewall and Working Families and our commitment to the Women in Finance Charter the UN Womens Empowerment Principles and Race at Work charter helps keep us accountable and transparent. For more information on our strategy targets please take a look at our Careers Page
Accessibility
Here at QBE we are promoting an accessible workplace for all which includes supporting candidates to perform at their best during their recruitment process. If you require any accommodations please make your Talent Acquisition contact aware.
ESG & Sustainability
At QBE we believe that integrating sustainability into our business helps us deliver on our purpose of enabling a more resilient future. Our three key focus areas include fostering an orderly and inclusive transition to a net-zero economy enabling a sustainable and resilient workforce and partnering for growth through innovative sustainable and impactful solutions. For further information regarding QBEs sustainability targets including our net-zero pledges and inclusion of diversity targets and our award-winning impact investment initiative Premiums4Good please visit our Sustainability homepage and read our latest Sustainability Report
What nextIf you have a passion to contribute to QBEs vision of enabling a more resilient future for our customers and the community we encourage you to apply! Simply click the apply button to submit your CV and other relevant documents and a member of our friendly Talent Acquisition team will be in contact to discuss your interest further if you meet the requirements of the role.
We believe this is our moment what if it was yours too
APPLY NOW and lets make it happen!
Skills:
Analytical Thinking Coaching for success Communication Critical Thinking Digital Marketing Digital Strategy Industry Trends Influencing Intentional collaboration Managing performance Navigating ambiguity Problem Solving Risk Management Stakeholder Management Team ManagementHow to Apply:
To submit your application click Apply and follow the step by step process.
Equal Employment Opportunity:
QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.
Required Experience:
Director
Employment Type
Full-Time
