Senior Manager, Brand Marketing
Senior Manager, Brand Marketing
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Job Description
KAYAK part of Booking Holdings (NASDAQ: BKNG) is the worlds leading travel search engine. With billions of queries across our platforms we help people find their perfect flight stay rental car cruise or vacation package. Were also transforming the in-travel experience with our app and new accommodation software. For more information visit .
KAYAK and Momondo are part of the Booking Holdings portfolio and are two of the worlds leading travel search brands. KAYAK is our lead brand in France and Spain helping millions of travelers explore plan and book their journeys with confidence and ease.
Role Overview:
Were looking for a strategic creative and execution-focused Brand Marketing Manager to lead brand marketing for KAYAK in France and Spain. This role requires deep local market knowledge media planning expertise and the ability to work collaboratively across internal teams and external partners.
Youll be responsible for driving brand awareness relevance and preference through localized marketing strategies integrated campaign execution and strategic brand partnerships.
In this role you will:
Develop and implement brand marketing strategies for KAYAK in France and Spain aligned with consumer insights brand positioning and business goals.
Lead the development and rollout of integrated marketing campaigns including creative briefing media planning and cross-functional coordination.
Identify and use local consumer and market insights to tailor brand marketing strategies for the French and Spanish markets.
Write clear insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers to bring campaigns to life.
Manage traditional media planning (TV OOH radio print) including direct negotiation with media agencies and local vendors.
Collaborate with the in-house digital media team to ensure strong alignment between brand messaging and digital channel performance.
Adapt global creative and messaging to ensure cultural relevance and resonance in France and Spain.
Track campaign performance define important metrics and deliver actionable insights to optimize future activity.
Identify negotiate and manage strategic brand partnerships that enhance visibility drive engagement and reinforce brand positioning (e.g. sponsorships co-branded collaborations and experiential partnerships).
Work closely with PR Creative Performance Marketing Product and Commercial teams to ensure consistency and alignment across all consumer touchpoints.
Lead the local Sr. Specialist Social Media to integrate local insights into content creation for enhanced brand messaging in France and Spain.
Manage relationships with media agencies in France and Spain and liaise with the Creative team on coordination with creative agencies and production partners.
About You:
10 years of brand marketing experience with a strong understanding of the French and/or Spanish markets; dual-market experience is a strong plus.
Proven experience leading integrated campaigns across both traditional and digital channels.
Strong media planning and vendor negotiation skills.
Experience identifying and managing brand partnerships or sponsorship deals.
Skilled in briefing creative teams and managing asset production processes.
Strategic problem solver with strong cultural awareness and attention to local market nuance.
Highly collaborative organized and thorough.
Fluent in English and French is a requirement. Spanish is a strong advantage
Benefits
- Vacation: you accrue 25 days a year RTTs
- Wedding days: 4 days off for your own wedding and 1 day for your childs wedding
- Health and Life Insurance Scheme with Malakoff Humanis.
- Occupational Health Service with the occupational health provider of your region.
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through Spring Health Company
- Paid subscription to Head Space
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- Day off for your birthday
- No meeting Friday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars Leadership development
- Access to thousands of on-demand e-learnings
Diversity Equity and Inclusion
At KAYAK we aspire to be a workplace that fosters inclusion and reflects the diverse communities we serve. Hiring people with different backgrounds and perspectives is critical to innovation and to how we deliver great experiences for our users partners and teams. We strive to be an open and welcoming environment so that no matter who you are you can be yourself.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform job responsibilities and to receive other benefits and privileges of employment. Please contact us to request accommodation(s).
#LI - BB1
Required Experience:
Senior Manager
Employment Type
Full Time
