Performance Marketing, Sr. Manager
Performance Marketing, Sr. Manager
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Salary Not Disclosed
1 Vacancy
Job Description
WHO WE ARE:
Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights Zinnia simplifies the experience of buying selling and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold team up deliver value and that we do. Zinnia has over $180 billion in assets under administration serves 100 carrier clients 2500 distributors and partners and over 2 million policyholders.
WHO YOU ARE:
As a Performance Marketing Sr. Manager youll be the strategic and operational lead for our paid acquisition program responsible for managing $20M in annual spend across channels like Paid Social SEM Programmatic Influencer and future bets. Were looking for someone who can think in CAC and LTV move fast collaborate cross-functionally and bring ideas to life through data and experimentation. Youll work closely with our agencies and internal teams own the forecasting and P&L and lead the charge on creative testing and full-funnel impact.
WHAT YOULL DO:
- Own strategy and execution across Paid Social Influencer Programmatic and emerging channels
- Manage performance agency relationships and hold them accountable to efficiency and volume KPIs
- Forecast pace and optimize toward CAC ROAS and lead quality goals
- Brief and traffic creative assets for legal approvals (with support and automation tools)
- Lead creative testing initiatives with an eye toward continuous improvement
- Collaborate with Content SEO and Product Marketing on integrated campaigns
- Launch new channels and sunset ineffective ones
- Translate data into insights and insights into decisions; move with agility and urgency
- Work cross-functionally with Legal on consent disclosures and ad copy best practices
- Work with Operations on delivering desired lead mix
WHAT YOULL NEED:
- 46 years of paid media or growth experience
- Experience managing >$5M budgets and agency partners
- Strong performance mindset (data creative testing forecasting)
- Creative thinker with a get-it-done attitude
- Financial fluency can own a P&L build a forecast and catch anomalies early
- Respectful challenger who pushes for better not just more
- Experience in legal-regulated industries (insurance finance health) is a plus
WHATS IN IT FOR YOU
Zinnia offers excellent career progression and competitive compensation. We offer great benefits including health/dental insurance parental leave 401(k) incentive/bonus opportunity tuition reimbursement and so much looking for the best and brightest innovators in the industry to join our team. At Zinnia you collaborate with smart creative professionals who are dedicated to delivering cutting-edge technologies deeper data insights and enhanced services to transform how insurance is done. Visit our website at for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status or disability.
If you are resident in California the CCPA applies to you find the link to the appropriate privacy noticehere stating how we collect and use your data in line with CCPA.
Required Experience:
Manager
Employment Type
Full Time
