Brand Alliance - Senior Manager - Travel
Brand Alliance - Senior Manager - Travel
Posted on :
22-06-2025
Employer Active
1 Vacancy
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Job Description
About Paytm
About Us : Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology
Paytm Travel is one of the fastest-growing business verticals within the ecosystem offering a wide range of travel services including flights trains buses hotels and more. With a strong user base and a high-intent travel audience Paytm Travel is uniquely positioned to deliver high-impact advertising opportunities to brands
Role Summary
We are looking for a highly driven and entrepreneurial professional to spearhead strategic alliances and partnerships for the Paytm Travel vertical with a strong emphasis on distribution growth monetization and co-branded engagement models.
This role sits at the intersection of business development partner marketing and financial ecosystem collaboration. You will be responsible for identifying and cultivating win-win partnerships with banks fintech lifestyle brands travel aggregators and digital platformsscaling both reach and revenue contribution for Paytm Travel. The role is highly cross-functional requiring coordination across product marketing legal and analytics teams.
Key Responsibilities
Strategic Partnership Development
Identify and close alliances with high-traffic brands (digital and offline) airlines hotels and financial partners to broaden distribution and user access points.
Develop joint go-to-market strategies with banking and fintech partners to drive daily active usage (DAUs) and share of wallet in travel spends.
Build channel partnerships for customer acquisition through APIs embedded travel modules white-label integrations and other distribution partnerships.
Distribution & Growth Initiatives
Lead partner-driven growth by onboarding distribution partners like e-commerce players telecom companies OTTs and neo-banks.
Negotiate and execute channel-exclusive travel offers and content syndication (e.g. selling Paytm bus/train inventory on 3rd party apps).
Establish new acquisition funnels using loyalty ecosystems (e.g. airline miles credit card points) wallets and fintech UIs.
Collaborate with marketing to ensure partner-based amplification on ATL BTL CRM and performance media.
Banking & Financial Alliances
Build and manage co-branded programs with banks NBFCs and card networkscovering cashback campaigns EMI plans credit card launches and wallet-linked travel offers.
Drive usage of Paytm Travel through bank-owned channels (e.g. mobile apps websites) and ensure cross-promotion in both ecosystems.
Leverage Paytm Payments Bank and lending teams for joint products.
Affiliate & Influencer Partnerships
Scale affiliate networks including travel influencers loyalty apps and regional aggregators to increase top-of-funnel reach and bookings.
Deploy and iterate on CPA/CPL-based models for performance-based distribution.
Collaborate with regional content creators for vernacular influence and tier-2/3 city penetration.
Deal Structuring & Negotiation
Structure co-marketing and barter deals with clear value exchange in terms of distribution leads or inventory.
Explore inventory swaps bundled experiences and cross-platform redemptions to unlock growth levers across ecosystems.
Offer Management & Experience Integration
Work with Tech and Product to enable seamless integration of offers in journeys across flights trains buses and hotels.
Monitor campaign redemptions partner satisfaction and growth outcomes using real-time dashboards.
Relationship Management
Maintain active engagement with key stakeholders within partner organizations ensuring long-term collaboration.
Troubleshoot operational or tech-related partner issues promptly.
Market Intelligence & Innovation
Track and benchmark competitive activities in co-branded campaigns and white-labelled travel models.
Introduce industry-first formats like Travel Cards embedded trip insurance and lifestyle subscription bundles.
Stay updated on trends across travel-tech fintech and consumer platforms for future-ready partnership formats.
Experience:
58 years in strategic partnerships alliances or growth sales preferably in travel fintech or digital commerce.
Domain Exposure: Strong grasp of banking/financial product partnerships and co-branded campaign execution.
Execution Capability: Proven ability to take projects from concept to scale across multiple stakeholders and functions.
Analytical Acumen: Data-driven approach with fluency in Excel dashboards (Tableau Looker etc.) and A/B testing frameworks.
Stakeholder Management: Excellent communication and negotiation skills with experience working with CXOs and legal/procurement teams.
Education: MBA or postgraduate degree in Business Marketing or Strategy preferred.
Why Join Us:
1. A collaborative output driven program that brings cohesiveness across businesses through technology
2. Improve the average revenue per use by increasing the cross-sell opportunities
3. A solid 360 feedback from your peer teams on your support of their goals
4. Respect that is earned not demanded from your peers and manager
Compensation : If you are the right fit we believe in creating wealth for you
With enviable 500 mn registered users 21 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!
Required Experience:
Senior Manager
Employment Type
Full-Time
Key Skills
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