Property Demand Generation and Brand Analyst
Property Demand Generation and Brand Analyst
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Job Description
What you will do...
As the Property Demand Generation and Brand Analyst you will support the strategic marketing and branding efforts for Bridge Property Managements portfolio of affordable single-family and multifamily properties. Under the direction of the Digital Demand Generation team you will assist in executing digital marketing campaigns managing brand consistency and analyzing performance metrics to drive demand and optimize marketing performance.
Essential Functions:
Assist in developing and executing cost-effective property-specific marketing plans.
Support digital marketing efforts including search engine marketing (SEM) search engine optimization (SEO) and social media advertising.
Manage and optimize property listings on Internet Listing Services (ILS) platforms.
Create maintain and implement branded templates across marketing campaigns.
Compile marketing performance reports and deliver actionable insights.
Track marketing budgets and report on campaign effectiveness.
Ensure brand consistency across all digital and physical marketing assets.
Collaborate with internal teams and external vendors to meet property marketing needs.
Support the marketing transition of properties during acquisition and disposition including digital asset transfer and social media updates.
To qualify you will need:
Bachelors degree in marketing business communications or related field preferred (but not required).
02 years of experience in marketing digital advertising or real estate (internships and relevant coursework considered).
Familiarity with Google Analytics SEO/SEM and social media advertising a plus.
Strong analytical and organizational skills with keen attention to detail.
Proficiency in Microsoft Office (especially Excel and PowerPoint); willingness to learn property management platforms (Entrata Yardi etc.).
Effective communication and problem-solving abilities.
Passion for real estate marketing and an eagerness to grow within the industry.
What we offer:
Full insurance benefits including medical dental vision critical illness accident short-term disability legal & identity theft and pet insurance.
Company-paid life insurance and long-term disability (with option to purchase additional coverage).
Access to benefits concierge and mental health & well-being services.
401(k): Dollar-for-dollar match up to 6% of pay fully vested immediately. Auto-enrollment at 4% (eligibility after 60 days and age 21).
Paid Time Off: 17 days annually (accrued at 5.23 hours per pay period).
11 Paid Holidays per year.
Parental Leave: After 6 months up to 4 weeks for primary or 2 weeks for secondary caregivers. After 2 years up to 12 weeks for primary caregivers.
Tuition Reimbursement: Up to $5000 per year for pre-approved tuition expenses (with 24-month repayment terms if employment ends early).
What we offer
- Full Insurance benefit suite including Medical Insurance Dental Insurance Vision Insurance Critical Illness Insurance Accident Insurance Short Term Disability Legal & Identity Theft Insurance and Pet Insurance.
- Company paid Life Insurance (option to buy additional available) and Long-Term Disability.
- Access to benefits concierge service.
- Access to Mental Health & Well-Being service.
- 401K:Bridge Investment Group will match your contributions dollar-for-dollar up to 6% of your pay. These contributions are fully vested immediately. Eligible employees are automatically enrolled at a 4% contribution rate. *The employee must be at least 21 years of age and have worked for the Company for at least 60 days.
- Paid Time Off: Employee will accrue 5.23 hours of paid time off per pay period for a total of 17 days per year.
- 11 Paid Holidays per year.
- Following six (6) months of employment at the Company you will be eligible per birth adoption or placement of a child for four (4) weeks of paid parental leave as the primary caregiver to the child or two weeks of paid parental leave as the secondary caregiver to the child. Following two years of employment at the Company you will be eligible for twelve weeks of paid parental leave per birth adoption or placement of a child if you are the primary caregiver of the child.
- Tuition Reimbursement: Up to $5000 per year of pre-approved tuition expenses will be reimbursed upon submission of approved documentation. Repayment obligations may apply if employment terminates prior to 24 months.
We at Bridge acknowledge and appreciate the uniqueness of each individual understanding that our people are the key to our success. We are committed to fostering an inclusive environment where everyone feels respected and valued. Our dedication extends beyond our business goals to making a positive impact in our communities and upholding Sustainability and Responsibility (S&R) principles at our properties and corporate locations. We evaluate all candidates based on merit without any discrimination based on race color religion sex age disability sexual orientation national origin or any other category protected by law. As an equal opportunity employer we are devoted to creating an inclusive hiring process. We actively work to eliminate barriers and provide reasonable accommodations to qualified individuals with disabilities. Our goal is to provide fair opportunities and access throughout the recruitment hiring and employment experience.
Your specific needs are important to us. If you need accommodations related to a disability or any other protected status during the recruitment process please email
Want to talk with someone about Bridge Culture
At Bridge we understand that joining a new workplace is a significant decision. To help you gain deeper insights into our culture we offer Culture Conversations. This initiative reflects our commitment to transparency diversity and inclusivity.
Culture Conversations are voluntary one-on-one sessions designed for applicants to connect directly with our diverse staff members. Its your chance to explore the Bridge work environment ask questions and get a genuine feel for what its like to be part of our team.
How it Works:
Culture Conversations are entirely voluntary. Feel free to opt in based on your comfort and curiosity. Choose Your Conversation Partner: We believe in the power of choice. Browse through our diverse group of staff members and select someone youd like to have a conversation with. This ensures that you connect with someone whose experiences and insights align with your interests. No Impact on the Hiring Process: Your decision to participate or not in Culture Conversations has no bearing on the hiring process. We value your time and references.
Why Participate:
You get to have a firsthand understanding of our workplace culture. Informed decisions lead to fulfilling careers. Culture Conversations empower you with the information needed to make the right choice for your professional journey.
- Personalized Connection: Connect with an employee who resonates with your professional interests.
- Inclusivity: Embrace diversity by choosing a conversation partner from various backgrounds and roles.
Required Experience:
IC
Employment Type
Full-Time
