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As the Property Demand Generation and Brand Associate you will support the strategic marketing and branding efforts for Bridge Property Managements portfolio of affordable single-family and multifamily properties. Under the direction of the Digital Demand Generation team you will assist in executing website projects digital marketing campaigns and brand initiatives while analyzing performance metrics to help drive demand ensure brand consistency and optimize marketing performance.
Essential Functions:
Assist in developing and executing cost-effective property-specific marketing plans in collaboration with the Digital Demand Generation team.
Support digital marketing initiatives including search engine marketing (SEM) search engine optimization (SEO) and social media advertising.
Help manage and optimize property listings on Internet Listing Services (ILS) platforms and track their performance.
Assist in the creation maintenance and implementation of branded templates across marketing campaigns.
Compile marketing performance reports and present actionable insights to the marketing team.
Track marketing budgets and report on the effectiveness of campaigns.
Ensure consistent application of brand standards across all marketing materials and digital platforms.
Collaborate with vendors and internal teams to support community-specific marketing needs.
Support property acquisition and disposition efforts through digital asset transfer coordination social media updates and implementation of best practices for demand generation.
To qualify you will need:
Bachelors degree in marketing business communications or a related field preferred (but not required).
25 years of experience in marketing digital advertising or real estate (internships and relevant coursework will be considered).
Familiarity with Google Analytics SEM SEO and social media advertising is a plus.
Strong analytical and organizational skills with great attention to detail.
Proficiency in Microsoft Office (especially Excel and PowerPoint); willingness to learn property management platforms such as Entrata or Yardi.
Excellent communication and problem-solving abilities.
A passion for real estate marketing and an eagerness to grow within the industry.
What we offer
We at Bridge acknowledge and appreciate the uniqueness of each individual understanding that our people are the key to our success. We are committed to fostering an inclusive environment where everyone feels respected and valued. Our dedication extends beyond our business goals to making a positive impact in our communities and upholding Sustainability and Responsibility (S&R) principles at our properties and corporate locations. We evaluate all candidates based on merit without any discrimination based on race color religion sex age disability sexual orientation national origin or any other category protected by law. As an equal opportunity employer we are devoted to creating an inclusive hiring process. We actively work to eliminate barriers and provide reasonable accommodations to qualified individuals with disabilities. Our goal is to provide fair opportunities and access throughout the recruitment hiring and employment experience.
Your specific needs are important to us. If you need accommodations related to a disability or any other protected status during the recruitment process please email
Want to talk with someone about Bridge Culture
At Bridge we understand that joining a new workplace is a significant decision. To help you gain deeper insights into our culture we offer Culture Conversations. This initiative reflects our commitment to transparency diversity and inclusivity.
Culture Conversations are voluntary one-on-one sessions designed for applicants to connect directly with our diverse staff members. Its your chance to explore the Bridge work environment ask questions and get a genuine feel for what its like to be part of our team.
How it Works:
Culture Conversations are entirely voluntary. Feel free to opt in based on your comfort and curiosity. Choose Your Conversation Partner: We believe in the power of choice. Browse through our diverse group of staff members and select someone youd like to have a conversation with. This ensures that you connect with someone whose experiences and insights align with your interests. No Impact on the Hiring Process: Your decision to participate or not in Culture Conversations has no bearing on the hiring process. We value your time and references.
Why Participate:
You get to have a firsthand understanding of our workplace culture. Informed decisions lead to fulfilling careers. Culture Conversations empower you with the information needed to make the right choice for your professional journey.
Required Experience:
IC
Full-Time