Paid Media Specialist
Paid Media Specialist
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Job Description
Job Title: Paid Media Specialist
Location: Remote Must be able to work in PST time
Department: Marketing
Reports To: Digital Marketing Manager / Director of Marketing
About Us:
Archive Digital is a results-driven data-informed organization focused on creating high-impact marketing campaigns that convert. Our team thrives on innovation performance and measurable growth. We re looking for a Paid Media Specialist to take our digital advertising efforts to the next level.
Position Summary:
We re seeking a highly skilled and analytical Paid Media Specialist with at least 4 years of hands-on experience managing multi-platform digital advertising campaigns. You will play a critical role in driving customer acquisition brand awareness and ROI through paid channels such as Google Ads Meta (Facebook/Instagram) LinkedIn YouTube and others.
Key Responsibilities:
- Develop execute and optimize paid media campaigns across platforms including Google Ads Facebook/Instagram LinkedIn and other relevant channels.
- Create campaign structures audience targeting strategies bidding tactics and performance tracking systems.
- Monitor analyze and report on campaign performance using analytics tools (e.g. Google Analytics Meta Ads Manager etc.).
- Conduct A/B testing on ad creatives copy audiences and landing pages to improve CTR conversion rates and ROI.
- Manage advertising budgets and ensure campaigns stay within allocated spend while achieving performance KPIs.
- Collaborate with creative teams to develop compelling ad creatives landing pages and funnel strategies.
- Stay current on industry trends algorithm changes and emerging ad platforms.
- Provide regular reporting with insights optimization recommendations and strategic direction.
Requirements:
- Minimum 4 years of experience in a digital advertising or paid media role.
- Proven success managing PPC display and paid social media campaigns.
- Proficiency in Google Ads Meta Ads Manager LinkedIn Campaign Manager and similar platforms.
- Deep understanding of key performance metrics such as ROAS CTR CPC CPM and CAC.
- Strong skills in Google Analytics UTM tracking conversion tracking and audience segmentation.
- Experience with remarketing lookalike audiences and funnel optimization.
- Strong analytical problem-solving and organizational skills.
- Ability to work independently and collaborate effectively with cross-functional teams.
Nice to Have:
- Experience in e-commerce B2B or SaaS paid media environments.
- Certification in Google Ads and/or Meta Blueprint.
- Familiarity with tools like SEMrush HubSpot Tableau or Looker Studio (formerly Data Studio).
- Knowledge of SEO principles and how they complement paid strategy.
What We Offer:
- Competitive salary based on experience
- Flexible remote work options
- Professional development and training budget
- A collaborative performance-driven team environment
- Opportunities to lead and scale innovative paid media campaigns
Requirements
- Minimum 4 years of experience in a digital advertising or paid media role.
- Proven success managing PPC display and paid social media campaigns.
- Proficiency in Google Ads Meta Ads Manager LinkedIn Campaign Manager and similar platforms.
- Deep understanding of key performance metrics such as ROAS CTR CPC CPM and CAC.
- Strong skills in Google Analytics UTM tracking conversion tracking and audience segmentation.
- Experience with remarketing lookalike audiences and funnel optimization.
- Strong analytical problem-solving and organizational skills.
- Ability to work independently and collaborate effectively with cross-functional teams.
Bachelor s degree in business, marketing, geology, engineering, or a related field (or equivalent experience). Proven experience in business development, sales, or account management, ideally within mining, energy, or related technical industries. Demonstrated success in in-person sales and relationship-building; willingness to travel as needed. Established industry connections and networks in mining, energy, or exploration is a plus. Excellent communication, presentation, and negotiation skills. Self-motivated with strong organizational and time management abilities.
Employment Type
Full Time
