Brand Manager, Rocketbook
Brand Manager, Rocketbook
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Job Description
For over 75 years BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.
As a member of our team youll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new sustainable and responsible ways.
Its a colorful world - make your mark by joining the BIC team today.
This is a hybrid role with two days in office with location in Shelton CT or Boston MA. Remote candidates will be considered.
TheBrand Manager will lead the development and execution of strategic brand plans that fuel growth across Amazon retail and D2C for Rocketbook. This role combines brand strategy consumer insights new product development and campaign execution with a strong emphasis on collaboration across internal teams and external agencies. Youll be responsible for building equity driving volume and managing the business day-to-day to ensure we meet both short-term sales goals and long-term brand ambitions. With a large portion of the business being online strong digital marketing and media expertise are key. The ideal candidate will have the ability to lead projects and cross-functional teams with strong influence skillsup down and across the organization.
Key Responsibilities
Brand Strategy & Planning
Lead campaign development and branding activities at a conceptual and tactical level ensuring that branding and messaging are consistent across channels and aligned to business goals.
Partner with cross-functional teams (Sales Creative Product Operations) and agency partners to execute marketing strategies that deliver against annual targets.
Analyze category competitive and consumer data to identify opportunities inform decisions and drive action. Monitor brand health market share and performance KPIs.
Facilitate effective PR activations that drive mass awareness via partnership with PR agency including exploration of brand partnerships.
Innovation & Product Development
Collaborate with the product team to bring new products and features to market from concept to launch.
Develop positioning pricing packaging and launch plans based on consumer insight and category white space.
Lead go-to-market planning including timelines creative briefs and asset development.
Marketing & Activation
Lead the planning development and execution of integrated marketing campaigns across paid digital media (search social influencer programmatic) to build brand awareness and drive performance.
Collaborate with internal teams and agencies to develop creative assets and messaging that are optimized for each platform while maintaining brand consistency.
Plan and execute retail media strategies on Amazon and with key omnichannel retailers aligned to promotional calendars and growth targets.
Analyze campaign performance and consumer behavior to inform media optimization targeting strategies and future marketing investment.
Amazon & Retail
Own brand expression and drive optimization across all content touchpoints: PDPs A Content Brand Stores advertising.
Partner with the retail sales and D2C managers to align on merchandising promotions consumer engagement strategies sell-in stories and exclusive product offerings.
Leverage tools and insights to optimize digital shelf with a goal to improve conversion and outperform competitors. Ensure alignment of physical shelf retail executions (packaging shelf presence signage) with brand positioning and seasonal strategies.
Work with the D2C manager to ensure the brand is powerfully expressed across the D2C website email SMS and blog.
Qualifications
Bachelors Degree in Business Marketing or related field; MBA preferred
46 years of experience in CPG eCommerce or a similar consumer-driven industry
Previous experience on a brand or category management team for a CPG or like company
2 years experience with market research consumer insights and category data analysis with use of tools such as Circana Stackline Nielsen/IRI etc.
2 years of experience planning and executing digital and/or retail media campaigns
Proficient in digital marketing KPIs and best practices with the ability to contextualize & analyze performance to make recommendations for optimization
1 years of experience managing PR campaigns and earned media
1 years of experience with go-to-market planning for new products
Must have budget management experience
Must have experience presenting to senior leadership
Strong experience working in or alongside Amazon with an understanding of best practices in content promotions and optimization
Experience managing agency relationships is a plus
Experience with innovation pipeline and product lifecycles a plus
Experience with omnichannel retail and D2C operations is a plus
Excellent interpersonal communication and project management skills
Analytical mindset with strong problem-solving and creative thinking abilities
Self-starter with the ability to independently manage multiple projects in a fast-paced evolving environment
Advanced proficiency in Microsoft Office (PowerPoint Excel Word); experience with project management tools a plus
Why Join Us
Work at the intersection of strategy and creativity in a brand-led performance-driven environment.
Help shape the future of a brand thats defining its category across platforms.
Be part of a collaborative high-energy team that values agility impact and growth.
Competitive salary strong benefits and real opportunity for development.
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products make better decisions and better serve our customers. We do not discriminate based upon race religion color national origin gender sexual orientation veteran status disability status or similar characteristics. All employment is decided based on qualifications merit and business need.
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice all resumes submitted by search firms to any team member at BIC via email or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means
Required Experience:
Manager
Employment Type
Full-Time
