Product Marketing Manager, Company Messaging and AI
Product Marketing Manager, Company Messaging and AI
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Job Description
Aura is on a mission to create a safer internet. In a world where our lives are increasingly online Auras category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats and that number is growing rapidly. This is an exciting phase at Aura and our team of over 400 people worldwide is guided by a leadership slate thats successfully grown startups into multi-billion dollar organizations.
Come build with us!
About the Role:
As a Product Marketing Manager at Aura youll play a key role in shaping messaging and positioning that appeals to both consumer and enterprise audiences. Youll craft compelling narratives emphasizing Auras AI leadership innovation and impact on digital safety and wellbeing.
In this collaborative role youll work closely with Product Communications Design Analytics Marketing and Business Development teams to craft go-to-market strategies that elevate Auras profile across investor media B2C and B2B channels. Youll shape messaging that resonates with consumers partners and other stakeholders.
The ideal candidate is strategic customer-focused and data-driven with a talent for turning features into compelling stories that resonate with different audiences. Strong organizational communication and collaboration skills are essential along with experience in positioning products or corporate narratives effectively.
Day to Day:
- Define and lead messaging and positioning for Auras brand and company-wide initiatives with a particular focus on Aura Intelligence. Leverage research customer insights and competitive analysis to craft compelling narratives for investors media B2C and B2B audiences.
- Develop strategic go-to-market plans to grow the brand attract new customers and increase subscriptions while showcasing Auras AI features. This should boost revenue and strengthen Auras position in both consumer and business markets.
- Collaborate with product teams to align strategies and plans with clear value propositions and unique messaging ensuring Auras products meet customer needs and deliver real benefits.
- Create clear and persuasive messages stories and marketing assets that showcase Auras AI leadership emphasize its impact on security privacy and digital wellbeing.
- Partner with Marketing Communications Sales and Business Development to run campaigns share thought leadership and increase Auras brand visibility.
- Conduct ongoing market and competitive research to identify gaps and opportunities turning insights into effective messaging for all audiences.
- Develop and test messaging frameworks value propositions and content to improve communication and engagement.
- Support campaignsincluding landing pages digital ads investor materials and product collateralwith targeted messaging to achieve business goals.
- Ensure all communications effectively convey Auras value differentiators and AI-driven solutions.
What you bring to the table:
- Bachelors degree or equivalent practical experience
- 8 years experience in marketing
- 3-5 years in product marketing within B2C
- Experience running promotions pricing and packaging tests
- Experience in messaging/positioning branding market research A/B testing cross-functional project management and multiple marketing channels
- Experience with marketing data analytics channel optimization or financial forecasting
- Outstanding written and verbal communication skills with an ability to translate complex concepts into clear customer-friendly language
Additional preferred qualifications:
- Experience in SAAS
- Experience in digital safety cyber security digital wellness or AI-based products a plus
- Excellent communication analytical and quantitative skills
- Possess great passion and empathy for the customer. Demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
- Demonstrated ability to drive measurably successful product launches and campaigns
- Ability to work on multiple projects in a fast-paced dynamic environment and be flexible to changing business needs
Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay generous health and wellness benefits retirement savings plans parental leave and much more! Pay range for this position is $120000 - $140000 but may vary depending on job-related knowledge skills experience and location.
#LI-Remote
Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to and will not be discriminated against based on race color ancestry national origin religion age sex gender marital status sexual orientation gender identity disability status veteran status or any protected category. Beyond equal employment opportunity Aura is committed to being an inclusive community where all feel welcome.
Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability please let your Talent Acquisition Partner know.
Important privacy information for United States based job applicants can be found here.
Required Experience:
Manager
Employment Type
Full Time
