Director of Marketing
Director of Marketing
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$ 140000 - 170000
1 Vacancy
Job Description
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
Market Research & Competitive Analysis
- Directs research on industry trends emerging markets competitor strategies and legislative impacts.
- Develops data-driven marketing strategies to expand operations and optimize brand positioning.
Marketing Strategy & Brand Development
- Creates and implements comprehensive marketing action plans aligned with business objectives.
- Oversees all advertising promotions and public relations efforts including graphic design social media and digital marketing.
Team Leadership & Performance Management
- Builds and develops a high-performing marketing team fostering innovation and collaboration.
- Provides mentorship supervision and professional development opportunities for marketing staff.
Digital & Casino Marketing Operations
- Manages website administration ensuring content accuracy SEO optimization and database maintenance.
- Leads direct marketing campaigns email promotions and guest engagement strategies.
- Collaborates with internal departments to enhance player experience and drive customer loyalty.
Community & Industry Relations
- Serves as a liaison for city and regional marketing initiatives aligning casino branding with local tourism efforts.
- Establishes strong relationships with vendors gaming officials and key stakeholders.
Data Analytics & Business Intelligence
- Directs the compilation analysis and reporting of market data consumer behavior and campaign effectiveness.
- Develops actionable insights to refine marketing strategies and maximize return on investment.
Regulatory Compliance & Operational Integrity
- Ensures all marketing efforts comply with the Colorado Limited Gaming Act Internal Control Minimum Procedures and Colorado Limited Gaming Regulations.
- Works closely with Gaming Authorities to maintain transparency and adherence to industry standards.
Customer Engagement & Brand Reputation
- Cultivates exceptional guest experience through compelling storytelling and personalized marketing strategies.
- Implements reputation management initiatives to enhance the casinos brand image and trust.
Special Projects & Strategic Initiatives
- Leads high-impact projects that support growth innovation and competitive advantage in the gaming industry.
- Continuously evaluates new opportunities to elevate marketing effectiveness and brand equity.
QUALIFICATIONS AND REQUIREMENTS:
- Proven experience in casino gaming or hospitality marketing at a leadership level.
- Strong expertise in digital marketing branding and strategic campaign development.
- Exceptional analytical skills with the ability to interpret market trends and consumer insights.
- Effective leadership communication and negotiation skills.
- Knowledge of gaming regulations compliance standards and industry best practices.
EDUCATION AND/OR EXPERIENCE: Bachelors Degree in Marketing or the equivalent in education and experience. Five (5) years or more of recent and related marketing experience including two (2) years of managerial experience.
CERTIFICATES LICENSES REGISTRATIONS: Must have a valid and current State of Colorado Gaming License. Must have a valid Colorado Drivers License with a good driving record. Must be at least twenty-one (21) years of age.
OTHER SKILLS/ABILITIES: Proficiency in graphics software such as Microsoft Publisher InDesign and Photoshop. Experience in website administration using WordPress and Adobe Suite software. Knowledge of social media platforms such as Facebook X LinkedIn etc.
PHYSICAL DEMANDS: Duties are performed in an office environment with little physical exertion. Essential duties involve prolonged periods of sitting occasional walking climbing stairs stooping bending stretching reaching pushing and standing with standard breaks. Essential duties may require lifting up to 30 pounds of general office supplies and equipment. Essential duties include working any day of the week and any shift of the day working a standard workweek with additional hours on a routine basis.
COMPENSATION AND BENEFITS:
$140000 - $170000 annually based on experience.
Full House Resorts provides a robust benefits package for all employees and eligible family members including:
- Health & Wellness: Medical (full-time only) HSA FSA Dental and Vision coverage.
For the employees Full House Resorts provides:
- Financial Security: Life insurance disability coverage and supplemental benefits.
- Retirement Savings: 401(k) plan with company matching after one (1) year of service.
- Paid Time Off: Generous PTO program.
- Convenient Transportation: Free shuttle service from Colorado Springs and Woodland Park.
- Wellness Perks: Complimentary local gym membership.
- Professional Growth: Tuition reimbursement and career development opportunities.
- Exclusive Discounts: Employee savings on hotel and resort services.
Required Experience:
Director
Employment Type
Full-Time
