Marketing Specialist
Marketing Specialist
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Job Description
Marketing Specialist
Location: Newark NJ (Remote or Hybrid but based in New Jersey- with periodic working days at our office in Newark NJ. Minimal local travel is required)
Ready to make a difference
If youre passionate about marketing and want to grow your skills we want you as part of our team!Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward using technology and creativity to connect people with products and services to help better their lives and the environment. Were looking for talented people ready to fulfill their potential.
The Marketing Specialist will be part of the energy Account Services team in a support role. The Account Services team conducts all aspects of marketing including advertising strategic planning research social media events outreach and partnerships. To implement marketing campaigns the team works with a 150-person creative and media services group. We help our clients and communities use less energy save money and help the environment through the development implementation and refinement of marketing and outreach are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.
Why you will love working here:
- Quality of life: Flexible workplace arrangements work-life balance
- Investment of the community: Donation matching volunteer opportunities
- Investment in you: Tuition reimbursement access to professional development resources 401k matching Employee Stock Purchase Plan
- And many many more (Ask your recruiter for more details!)
What you will be doing:
- Assist with the marketing and advertising of B2C energy efficiency programs for a large utility located in New Jersey.
- Work with the Account Services team to develop and implement marketing and communications plans to educate B2C customers about energy efficiency and drive participation in energy efficiency programs for businesses.
- Coordinate with ICFCreative Services team to fulfill the development of marketing materials including advertising campaigns websites emails and direct mail campaigns video print outdoor etc.
- Work with the ICF Media Services team to develop propose and implement marketing and advertising campaigns coordinating the deployment of integrated outreach campaigns across online email print online social media etc.
- Prepare monthly reports on activities media analytics and results of the marketing program.
- Help develop presentations using PowerPoint and other tools.
- Track and report on marketing campaign metrics.
- Prepare and manage printing requests to ensure collateral is in market at all times.
- Track multiple team deliverables on deadlines using Microsoft Project Excel spreadsheets SharePoint and other digital tools.
What we need you to have (minimum qualifications):
- A bachelors degree in Communications Marketing Advertising or related majors.(Or applicants can substitute one year of related experience for one year of education)
- 2 years of work experience in marketing advertising social marketing or related field particularly experience working in B2C marketing at an advertising agency or consulting firm.
- Must be able to pass a background check have a valid drivers license (optional) and successfully pass a Motor Vehicle Records (MVR)(optional) check and drug screening.
What we would like you to have:
- Internship at an advertising agency and/or experience working on a B2C marketing account.
- Strong written and verbal communication.
- Proficient in Microsoft Suite of products especially PowerPoint and Excel.
- Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment.
- Strong attention to detail and organizational skills.
- Experience or exposure to Google Analytics and using other reporting software to track and report on results.
- Assisting in developing and implementing marketing communications plans with the ability to manage and execute advertising collateral development digital and social media projects.
- Interest in and commitment to energy efficiency the environment and sustainable living
Working at ICF
ICF is a global advisory and technology services provider but were not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges navigate change and shape the future.We can only solve the worlds toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer.Together our employees are empowered to share theirexpertiseand collaborate with others to achieve personal and professional goals. For more information please read ourEEOpolicy.
Reasonable Accommodations are available including but not limited to for disabled veterans individuals with disabilities and individuals withsincerely heldreligious beliefs in all phases of the application and employment process. To requestan accommodationplease emailand we will be happy toassist. All information you provide will be kept confidential and will be used only to the extentto provide needed reasonable accommodations.
Read more aboutworkplacediscriminationrightsor our benefit offerings which are included in theTransparency in (Benefits) CoverageAct.
At ICF we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment the use of artificial intelligence (AI) tools to generate orassistwith responses during interviews (whether in-person or virtual) is notpermitted. This policy is in place tomaintainthe integrity and authenticity of the interview process.
However we understand that some candidates may require accommodationthat involves the use of AI. Ifsuch anaccommodation is needed candidates are instructed to contact us in advance at. Weare dedicated to providingthe necessary support to ensure that all candidates have an equal opportunity to succeed.
Pay Range - There are multiple factors that are considered in determining final pay for a position including but not limited to relevant work experience skills certifications and competencies that align to the specified role geographic location education and certifications as well as contract provisions regarding labor categories that are specific to the position.
The pay range for this position based on full-time employment is:
$60663.00 - $103128.00New Jersey Remote Office (NJ99)Required Experience:
Unclear Seniority
Employment Type
Full-Time
