Marketing Copywriter/ Senior Marketing Copywriter
Marketing Copywriter/ Senior Marketing Copywriter
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1 Vacancy
Job Description
Job Title:Marketing Copywriter/ Senior Marketing Copywriter
Primary Location: 5540 Glenwood Ave Grand Rapids MI 49512
Employee Status: Full-time salaried
Remote: Hybrid/On-site
Number of positions: 1
What Youll Get: (note varied offerings based on role and hours)
Weekly Pay
Comprehensive Health & Wellness package including Medical (with prescription coverage) Dental and vision
Matching Health Savings Account Contributions Dependent Care flexible spending account (FSA)
Retirement options like 401(k) with company match and pension.
Paid time off: Vacation Personal days paid holidays paid volunteer time sick days & flex time.
Tuition reimbursement
To see a full list of our benefit offerings check out this helpful guide!
About this position:
LMCU is looking for either a Marketing Copywriter or Senior Copywriter to join our dynamic marketing team. These positions will work with our marketing team to help formulate creative concepts and ideas writing creative engaging persuasive captivating and informative content across all marketing channels. Both roles will be responsible for competitive research and creative writing used in marketing tactics like billboards ads social media posts direct mail pieces and radio ads with opportunities for growth and mentorship.
What youll do:
Marketing Copywriter Level:
Develop and write impactful copy that support strategic goals across all marketing campaign elements including direct mail digital ads TV commercial scripts paid search terms social ads website copy blog copy newsletters press releases and in-branch materials with heavy emphasis on digital content creation
Collaborate with the marketing team by providing creative ideas and suggestions in the development of marketing concepts and programs participating in meetings with internal business groups
Continually research credit union and financial industry data to stay current on relevant trends developing a competitive database to understand competitors strengths weaknesses and opportunities
Execute content creation across the credit unions significant business units focusing on member story content and messaging across all marketing channels
Comply with applicable laws and regulations while demonstrating LMCUs PRIDE culture values and contributing to team success
Senior Copywriter Level:
Bring marketing briefs to life through conceptual ideation development and execution of strategically focused creative across a variety of consumer touch points and advertising channels that moves prospects and members to action
Collaborate with cross-functional partners within the marketing team and other LMCU internal business groups in finding creative solutions that effectively deliver results-driven marketing and advertising collateral
Guide mentor and inspire colleagues in their day-to-day work while helping them to become subject matter knowledgeable in the credit union and finance space
Ensure content aligns with brand voice tone and style guidelines while presenting creative concepts in a clear articulate and persuasive manner to key stakeholders
Lead copy and creative development from brief to final execution and champion creative solutions to key-stakeholders across the LMCU organization
What Youll Bring:
For Marketing Copywriter Level:
Bachelors degree in communications marketing advertising English journalism or related field
Three to five years of copywriting experience required or similar experience in a marketing role
Strong proofreading experience and familiarity with standard style guides
SEO and key search term experience strongly preferred but not required
Knowledge of WorkZone preferred or other content management systems
Familiarity with writing for a wide variety of marketing mediums and both Mac and PC Microsoft environments
Demonstrated success working in fast-paced creative environment with team-oriented collaborative approach
For Senior Copywriter Level:
Bachelors degree in communications marketing advertising English journalism or related field
6 years of experience as a copywriter as part of an internal creative team or agency environment required
Strong proofreading experience and familiarity with standard style guides
SEO and key search term experience strongly preferred but not required
Knowledge of WorkZone preferred or other project management software
Familiarity with both Mac and PC Microsoft environments with demonstrated success working in fast-paced creative environment
Team-oriented creative with desire to collaborate and excellent storytelling and communication skills for presenting to stakeholders
Who We Are:
Were proud of our past thrilled with our present and couldnt be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.
As a credit union LMCU is a not-for-profit institution owned by its members instead of corporate stock holders. We are accountable directly to our members and they directly share in our success benefitting by lower and fewer fees better savings and checking interest rates lower cost mortgages and a host of other advantages that simply dont exist at traditional banks.
Its about always doing whats best and right for our members - it guides everything we do.
From friendly knowledgeable and professional employees who greet you by name to offering stellar value at every turn LMCU works for its members.
Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members lifetime financial needs.
Youll be encouraged to innovate and excel and were committed to your empowerment as an employee providing ongoing training development support and opportunities for you to achieve your career goals.
Have additional questions about the role
You may email us at: .
If you lack access to the internet or internet connectivity or have a disability that hinders your ability to apply online please choose one of the following options to obtain assistance:
Call us at:
Mail your resume to: 5664 Prairie Creek Drive Caledonia MI 49316
Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team who will provide appropriate assistance to facilitate the completion of LMCUs online application.
Required Experience:
Senior IC
Employment Type
Full-Time
