Brand Manager - Nivea Deo & Men
Brand Manager - Nivea Deo & Men
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Job Description
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
As aBrand Manager youll have the exciting opportunity to shape and implement a local marketing strategy for the NIVEA MEN & DEO brand groups all while drawing inspiration from our international portfolio. Your goal will be to meet our targets for market shares sales and profitability. Lets take a look at some of the key responsibilities youll be embracing:
- Daily Management of the product categories: definition and implementation of successful launches and relaunches incl. analysis follow-up of supply chain data forecasting follow-up of activation plans / follow-up of the core product portfolio
- Business steering:
- Understanding of challenges and opportunities for Deodorant (biggest category within NIVEA) and NIVEA MEN with clear recommendations for the future
- Responsible to steer and build action plan to reach Market Share KPIs
- Ongoing generation of local insights to develop impactful and efficient action plans and identify the business opportunities to reinforce your categories in Belgium
- Market analysis & performance tracking: analysis of the sell-in and sell-out results follow up the competition activities (media innovations activities) and landscape market evolution in terms of product and habits / trend
- Define and implement the local marketing strategy and plans based on the marketing mix levers and apply in the best way possible the international guidelines & strategies to the local market situation
- Implement and execute marketing and media campaigns that are defined together with the Marketing Manager
- Leverage the exciting NIVEA MEN partnership and bring it to a new and higher level
- Owning the non-working marketing budget of your categories
- Engaging and motivating key stakeholders to maximize your category performance
- You work as a team player in close collaboration with your marketing colleagues and other business functions namely Sales SCM Supply Chain Financial Controlling Regulatory and report directly to the Marketing Manager.
Your Profile
Lets talk about what were looking for in an ideal candidate!
- Someone with a degree in a relevant field:marketing business or any other relevant field
- 2 to 5 years of experience in brand or product management
- Sharp analytical skills and a results-driven mindset
- Strong ownership with entrepreneurial mindset.
- A knack for staying organized and paying attention to the little details.
- Strong communication skills - both written and verbal - are a must
- Capacity to drive simplicity and quick action in a complex environment.
- Fluency inDutch - French & English will really make a difference!
Why Beiersdorf
A great place to work:pure and simple. Besides offering you a challenging role & growth opportunities you will also receive a competitive salary package & fringe benefits:
- 8 meal vouchers per working day
- Hospitalization insurance & pension scheme contribution
- Mobile phone & phone subscription
- 32 holidays (pro-rated)
- Bonus scheme
- Participation to our inhose training programs
- Many more!
We know that feeling good starts on the inside. That means making people happy from our consumers to you. Together we work the magic that turns complex science into easy-to-use products: but look beyond the formulas and youll find a great place to work combining care collaboration and pure performance to create brands that are trusted by millions. You will also have the possibility to work up to maximum 2 days per week from home.
We care for your uniqueness. All qualified applications will receive consideration for employment without regard to race color religion sex sexual orientation gender identity and will not be discriminated against on the basis of disability.
Required Experience:
Manager
Employment Type
Full-Time
