Digital Account Executive
Digital Account Executive
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
WPHL-TV has an exciting new opportunity for a Digital Account Executive!
WPHL-TV (Philadelphia) / Nexstar Broadcasting Inc. (the largest locally owned media company in the United States) is looking for a Digital Account Executive in the #5 DMA in the country. You will help local businesses realize growth opportunities by introducing them to compelling targeted messaging through customized advertising solutions. Our cross-screen marketing approach includes digital platforms CTV/OTT video search social digital display as well as broadcast television including The CW NASCAR ACC Basketball/Football Inside the NFL WWE:NXT and much more. Account Executives have a flexible work environment at WPHL.
Responsibilities include but are not limited to:
- Ensuring all individual budget goals are met by using WPHL/Nexstar Advertising products to prospect develop maintain and grow your account/revenue base
- Prospecting and generating new digital business
- Cultivating new relationships and strengthening current relationships with local direct clients
- Identifying the needs and expectations of clients
- Preparing and presenting customized solution-based sales presentations to meet client needs and KPIs
- Consulting with sales management and other departments on opportunities and specific needs of clients
- Executing sold campaigns ensuring campaigns deliver as promised
- Merchandising and reporting back to clients on campaign success and KPI delivery
- RFP and pricing and planning process to provide sellable digital media proposals to agencies and direct advertisers
- Manage live campaigns by monitoring pacing and delivery
Requirements & Skills:
- Bachelors degree with at least 2 years selling experience preferably in Digital and/or television
- Knowledge of digital advertising products and effective use for meeting clients business needs. Products include Display Pre-roll CTV/OTT email social and SEM/SEO.
- Motivated enthusiastic self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication and client presentation skills with the ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals
- Microsoft Suite required
Required Experience:
IC
Employment Type
Full-Time
