CRM & Email Marketing Specialist
CRM & Email Marketing Specialist
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Job Description
At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
YETI is seeking a highly analytical data-driven innovative and creative marketer who can independently manage multiple tasks and projects simultaneously with a proactive and positive can-do attitude. This role will influence the design planning and reporting solutions for data-driven decision making.
The CRM Email and Marketing Specialist will be responsible for tactical strategy execution and reporting of outbound email and SMS campaigns for the US market. This role will report to the CRM and Email Marketing Manager. The ideal candidate is a highly motivated selfstarting direct-to-consumer-focused marketer who has a passion for using email & SMS to create meaningful 1:1 consumer experiences individually and at scale. You are naturally thorough and have a high attention to detail. You thrive in fast-paced environments with entrepreneurial DNA and youre comfortable charting new territory. You arent afraid to run with ideas and understand YETIs consumers and how to serve them with content that helps drive education interest and conversion.
Responsibilities
Execute CRM channel communications with a focus on the CRM campaign calendar including email & SMS with some additional support as needed on triggered and dynamic programs.
Perform day-to-day CRM marketing activities including but not limited to email and SMS campaign set-up scheduling testing tagging and deployment of one-time recurring triggered and dynamic content-driven campaigns.
Monitor & document KPIs against set baselines for Open Rate Click-to-Open Rate Conversion and Unsubscribes.
Own and write campaign specs for upcoming calendar moments.
Collaborate with CRM Team to optimize channel initiatives.
Identify and execute A/B testing opportunities
Present to peers and leadership on email & SMS performance
Maximize proven technical skills and success in cross-collaboration to translate needs of the business and take action
Align with external partners to ensure consistency and effectiveness.
Work closely with the Ecommerce Marketing IT and Creative teams
Manage prioritize and deliver on ad hoc requests.
Qualifications
BA/BS in Online Marketing Marketing Communications related fields or equivalent combination of education and work experience
2 years of experience in email marketing digital marketing or related fields
Hands-on experience with an enterprise level ESP (i.e. Braze Bluecore SFMC)
Knowledge of developing and executing email (HTML) and SMS marketing campaign strategies
Comfort collaborating with multiple teams and stakeholders
Knowledgeable in CRM customer analysis and reporting (Tableau Segment Google Analytics)
Attention to detail while able to grasp the big picture
Excellent written and verbal communicator
Empowered to independently and creatively problem solve to move a project forward
Positive highly motivated self-starter
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.
If you require accommodation in order to apply for a job please contact us at
Required Experience:
Unclear Seniority
Employment Type
Full-Time
