Open Jobs Director, Mobile Messaging

Job ID:267581
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St 20th Floor San Francisco CA 94105 United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible:Hybrid Schedule

Company Overview:

At Sephora we inspire our customers empower our teams and help them become the best versions of themselves. We create an environment where people are valued and differences are celebrated. Every day our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of are united by a common goal - to reimagine the future of beauty.

The Opportunity:

Join Sephoras dynamic Retention Marketing team and play a key role in shaping how we connect with millions of beauty lovers across the US! Were the mastermind behind Sephoras owned-outbound channels think email app push notifications SMS and even direct mail crafting campaigns that drive significant omni-channel sales and build lasting loyalty.

Our mission To be our clients ultimate Beauty BFF. We strive to anticipate their needs and deliver personalized engaging experiences through every channel. As a team were:

• Client-Centric: Deeply understanding our clients and their unique preferences.
• Channel Experts: Mastering the nuances of each channel to deliver impactful messages.
• Experience Innovators: Constantly exploring new ways to surprise and delight from personalized recommendations to new engaging experiences.

We collaborate closely with external vendors and leverage Sephoras cutting-edge internal capabilities to create campaigns that span broadcast triggered and transactional messaging. If youre a data-driven and tech-savvy marketer with a passion for beauty and a knack for crafting compelling campaigns we want to hear from you!

In this role you will lead mobile messaging marketing channels and operations. Channels include mobile messaging on Sephora properties including app push and SMS and ideating the next phase of mobile messaging to ensure a seamless client experience and to meet primary KPIs. Reporting to the Senior Director of Retention Marketing you will work closely with internal and external partners delivering results that are highly visible and critical to revenue & traffic for Sephora. Youll be part of a high-performing Digital Marketing center of excellence partnering with your teammates that own email programs and other digital marketing channels.

In addition you will:

• Develop the strategy & vision for mobile messaging prioritizing initiatives for team across all channels and innovating on new channels and/or experiences
• Drive mobile messaging performance including lead forecasting and planning of Mobile Messaging business to ensure comps and sales goals are met
• Lead and develop team of 7 employees with a focus on coaching developing & retaining high performing talent
• Lead Mobile Messaging Team to:
  • Ensure overall calendar planning hits both Sephora revenue goals while also balancing a holistic view of client touchpoints
  • Ensure Product Tech requests are properly prioritized
  • Ensure client journey work strategies are actionable
  • Ensure testing opportunities are prioritized and executed
• Closely partner with Marketing Effectiveness to define and prioritize analytical project roadmap in support of growth and health of Mobile Messaging channels
• Interpret campaign channel and client data to inform planning and personalization strategies
• Build strong cross functional relationships with key business partners including Tech Merchants Promo Loyalty CRM Analytics Client Experience and other digital marketing channels to socialize channel strategy priorities and goals to ensure cross-functional alignment and effective performance management
• Execute on strategic plan to pilot new channels and scale successful channels partnering with Product Management IT and vendors.
• Work with cross-functional teams to grow file size and health including SMS optins SMS fraud App Push opt-ins App Location opt-ins
• Lead end-to-end execution of mobile messaging campaigns including all aspects of campaign production from setup proofing testing and QA to deployment of campaigns and ensure flawless execution
• Keep a strong pulse on mobile messaging & industry trends and innovation
• Lead and support important/strategic initiatives such as Budgeting process and Operating Committee performance updates and special projects

Were looking for a strong strategic leader with:

• 10 years of digital marketing expertise with a proven track record in mobile marketing and driving channel revenue.
• 6 years of deep understanding of mobile landscape best practices (e.g. segmentation personalization performing content) emerging technologies and a finger on the pulse of industry trends.
• Experience Managing a team
• Strategic thinker with strong analytical data interpretation and problem-solving skills.
• Embrace and lead through change for self and team and open-minded in art of the possible
• Passion for data-driven decision-making to drive performance and optimize client experience.
• Proven ability to lead develop and inspire high-performing teams.
• Exceptional communication collaboration and stakeholder management skills.
• Experience with multi-channel engagement / mobile marketing platforms and technologies (e.g. Braze Airship etc.)
• Experience with driving operational efficiencies and ensuring flawless execution of campaigns
• Passion for exploring/embracing/adopting new emerging technologies and how marketing technologies may evolve
• Experience developing presentations and presenting to senior executive stakeholders.
• High proficiency of Microsoft applications (Excel Word PowerPoint) Smartsheets Adobe Analytics

The annual base salary range for this position is $174675.00- $195225.00 The actual base salary offered depends on a variety of factors which may include as applicable the applicants qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees which includes comprehensive health dental and vision plans; a superior 401(k) plan various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

While at Sephora youll enjoy

• The people. You will be surrounded by some of the most talented leaders and teams people you can be proud to work with.
• The learning. We invest in training and developing our teams and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family our reach is broad and our impact is global. It is in our DNA to innovate and at Sephora all 40000 passionate team members across 35 markets and 3000 stores are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity because weve got disruptive spirit. You can learn and evolve because we empower you to be your best. You can be yourself because you are what sets us apart. This is the future of beauty. Reimagine your future at Sephora.

Sephora is an equal opportunity employer and values diversity at our company.We do not discriminate on the basis of race religion color national origin ancestry citizenship gender gender identity sexual orientation age marital status military/veteran status or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.