Email Campaign Content Creator
Email Campaign Content Creator
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Qualifications:
- Bachelors degree required
Experience and Training
- Minimum 1 year of experience in strategic communication journalism marketing public relations or similar field.
Knowledge Skills Ability:
- Promotes and champions HPU on a daily basis through email content always prioritizing the universitys goals
- Strong knowledge of spelling grammar punctuation copy editing and effective email and mobile friendly content writing required
- Ability to write and edit promotional copy on a daily basis that reinforces the HPU brand
- Ability to match visuals including photos and graphics with written copy to deliver the most effective messaging
- Ability to design mobile friendly email graphics
- Ability to work in a CRM system and master new technological systems
- Strong knowledge of sales and marketing concepts and implementation
- Ability to write edit update and manage a large volume of existing email campaigns about High Point University and its many offerings
- Ability to analyze and manage a strategic calendar based on events and deadlines
- Ability to write engaging promotional copy in multiple voices
- Ability to plan ahead meet deadlines and organize work flow
- Ability to balance multiple campaigns for multiple audiences
- Proficiency in Microsoft Word required
- Proficiency in Airtable preferred
- Proficiency in Canva or Adobe Suite preferred
- Experience in Salesforce preferred
- Unmatched attention to detail and organizational skills
- Ability to perform under stressful situations and deadlines
Essential Functions:
- Updates existing library of email campaigns with accurate and engage content and distributes final drafts to campus leaders for editing
- Generates fresh ideas and builds new campaigns
- Creates email graphics and considers the overall user experience of the final product
- Submits finalized emails for approval in a timely manner
- Incorporates all received edits and finalizes emails in the daily calendar plan
- Builds content for external and internal audiences staying aware of appropriate audience segmentation and versioning.
- Uses various CMS platforms and acts as back up for supervisor in sending internal email communications
- Writes clearly creatively and on a deadline
- Continually evaluates the data for each campaign such as open rate clicks and other data markers; shares key findings with stakeholders in regular reports; implements any adjustments based on this data
- Writes short text messages to complement some email campaigns
- Creates new graphics and refreshes past graphics in a timely manner
- Maintains positive work atmosphere by acting and communicating effectively with students parents faculty co-workers and managers
- Other duties as assigned
Accountability:
- Ensures the University is positively represented in all content and deliverables
- Ensures the content is current accurate on brand and engaging for all audiences
- Ensures the universitys policies for branding and voice are followed
- Ensures the appropriate parties receive finalized content at least one week before the planned distribution date
For more information regarding this position please contact Pam Haynes Vice President for Communications at
Employment Type
Full-Time
