China Paid Social Creative Expert
China Paid Social Creative Expert
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Job Description
About the Role
As a China Creative Manager at Canva you will play a vital role in shaping and executing innovative content strategies within the dynamic world of social media in China. Your primary focus will be on leveraging your expertise in digital storytelling to craft visually appealing and engaging content that resonates with Chinese audiences. By actively engaging as an influencer and excelling in shooting and editing videos you will help expand Canvas presence and accelerate growth in the Chinese market.
If you are a proactive and results-driven professional with a passion for digital storytelling and social media we invite you to join our team and contribute to Canvas success in China. Apply now to embark on a rewarding journey of creativity and collaboration with us!
Key Responsibilities
Product Insights:
Familiarize yourself with Canvas products features and functional tips to craft appealing creatives for various target audiences and their specific needs.
Creative Strategy & Production
Develop video ad concepts that visually demonstrate core product features (e.g. templates AI tools collaboration).
Master platform algorithms (TikTok/Red) to design trend-driven hooks
Produce benchmark creatives personally as team references.
Data-Oriented Optimization
Use video completion rate as primary KPI
Analyze viral video patterns (retention spikes CTA placement) to build scalable creative playbooks.
Vendor Ecosystem Management
Build and maintain a network of content partners (videographers animators editors) establishing quality control and rapid delivery systems.
Manage the entire production process to ensure the delivery of the necessary creative assets.
Qualifications :
Key Requirements
Requirements
Non-Negotiables:
Proven success in creating viral short videos (case links with completion rate data required).
Expertise in performance video formula: Hook-Pain-Solution-CTA.
Existing network of 50 content partners for agile production.Preferred:
Understanding of Canva use cases (social posts presentations etc.).
Experience with SaaS/tool product marketing.
Join us in driving canvas success in China through impactful social contents. Apply today and become a key player in our growth journey.
Please submit your short video works together with your resume that will help us know you well and if you could create a Canva creative based on this requirement would be even better.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
