Director, Identity Products (English Services) (Telework/Hybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This role is a hybrid work arrangement. Work schedule to be discussed with Hiring Manager according to the guidelines defined by the department.

Why is this role important

CBC Canadas National media company is looking for a Director of Identity Strategy & Products. This role reports to the Senior Director of Platform Products and it will be part of a 200 employee team responsible for building and driving performance across a suite of digital media products including: CBC News app CBC Gem and CBC Listen. Every month CBC reaches over 17 million people in Canada through our ecosystem. Your passion for purpose will make you a critical contributor in bringing our product vision to life; To make it effortless for all people in Canada to tell and discover the stories that connect us.

The Director of Identity Strategy & Products will be responsible for leading and evolving the organizations collection management and usage of data from our CBC account holders. You will be responsible for developing a strategic roadmap that includes the capabilities to register and authenticate users collect profile data and explicit preferences manage consent segment users and activate those segments for revenue marketing loyalty and product customization purposes. Your passion for developing and empowering people to achieve ambitious outcomes will be essential in growing CBC audiences and revenue through our digital platforms.

As a leader you will play a critical role in the overall data strategy for the corporation collaborating with colleagues across Radio-Canada Technology and Infrastructure Media Solutions (Digital Advertising Sales) Marketing and Corporate Research. You are a deep collaborator a strong advocate for your point of view and someone who works to find common ground.

Heres why we should work together:

Our digital teams values - collaboration learning and continuous improvement - embody who we are as a people-focused digital-forward employer. We follow lean startup principles and use an Agile approach. Our dedicated people managers work closely with every individual to ensure we are leveraging their strengths championing their ideas and supporting their pursuit of new skills and their desired career progression.

Here at CBC Digital Strategy & Products we want you to be happy and feel good at work. It is essential that work be a safe space where our employees are able to share their authentic selves with one another and to push each other to challenge conventions.

Perks you can look forward to:

• Flexible work schedules allowing you to prioritize yourself your family and your work.

• Work from home opportunities.

• Competitive total rewards package.

• Opportunities to work with cutting edge technology.

• Opportunities for continued learning and professional development.

• Opportunities to become a member of our Employee Resource Groups.

• A creative and dynamic work environment where your ideas and contributions can be heard valued and respected.

• A supportive management team committed to upholding the highest standards of diversity and inclusivity.

• An environment which favors experimentation and an iterative approach in order to achieve the highest form of technical innovation.

How you will make an impact:

• Set a Strategic Roadmap that defines the opportunities in a 1-3 year timespan.

• Coordinate teams to plan and execute strategic priorities.

• People manage coach and co-create priorities for 5-6 Product and Data Operations Managers that would report to you.

• Coach your managers to work with cross-functional teams to assess opportunities for value business viability technical feasibility and usability.

• Address team blockers and make decisions in a timely manner or escalate cases of competing priorities with urgency as needed.

• Work with product engineering and design leadership to improve our practices around product discovery delivery measuring success and making data-driven decisions.

• Collaborate and negotiate with your counter-parts at Radio Canada to align Harmonized Product Roadmaps to Strategic Priorities.

• Collaborate and negotiate with your counterpart in Media Solutions to introduce innovative ad technology that increases our eCPM and overall revenue.

• Collaborate with Marketing and Customer Lifecycle Marketing leaders to enable the capabilities that improve campaign performance that leads to user conversion and deeper engagement of our products.

• Collaborate with Audience Facing Product leaders to prioritize the integration of platform products while respecting their capacity constraints and broader product strategy objectives

• Manage vendor relationships: Forecasting for cost and measuring the value from our platform investments.

• Lead or contribute to business cases for new technology platforms.

What you bring to our team:

• 3 years in a product leadership and/or data leadership role.

• Depth of expertise in data platforms and managing technical products.

• Experience in product management and coaching product managers and owners.

• Experience in data governance and establishing governance practices.

• Knowledgeable in agile methodologies and software development practices.

• Strong communication skills to provide context to team members at different levels of technical and business acumen.

• Experience supporting distributed and hybrid teams.

• Comfort working in ambiguity and within a highly matrixed organization.

• Leads with influence instead of authority.

• Experience in the media or publishing industry is a bonus but not required.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest but only candidates selected for an interview will be contacted.

As part of our recruitment process candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .

You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.

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