Social Media Specialist
Social Media Specialist
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
This position is responsible for creating social media content that enhances the universitys online presence engages with current and prospective students alumni and stakeholders and contributes to overall marketing and communication goals. This role combines creativity content creation data-driven strategic thinking customer support and technical expertise to effectively manage HPUs social media platforms.
QUALIFICATIONS:
Education
- Bachelors degree required
Experience and Training
- Minimum 1-3 years of experience in social media marketing strategic communication sales or similar field.
Knowledge Skills Ability:
- Strong writing and editing skills with an understanding of social media voice and tone.
- Proficiency in using social media management tools and analytics platforms.
- Creative mindset with the ability to think strategically and bring a constant flow of ideas and new approaches never settling for whats been done before.
- Exceptional organizational and time management skills.
- Strong interpersonal skills and the ability to work effectively within a team
- Strong knowledge of content calendars marketing plans spelling grammar punctuation copy editing and effective writing required
- Ability to storyboard and edit videos for social
- Strong creator of effective marketing materials
- Adaptable and willing to quickly change content or create new content
- Serves as a positive OOC representative to constituent groups across including organizations or department looking to create their own social media accounts
- Plans ahead meets deadlines and organizes work flow
- Balances multiple campaigns for multiple audiences
- Unmatched attention to detail and organizational skills
- Performs under stressful situations and deadlines
ESSENTIAL FUNCTIONS:
- Promotes and champions HPU daily through positive and engaging content always prioritizing the universitys best interests.
- Creates curates and schedules compelling and visually appealing content for various social media platforms including Facebook Instagram Twitter LinkedIn and TikTok. Develops a content calendar that aligns with the universitys brand and messaging.
- Oversees HPUs admissions social media channels along in addition to the primary social accounts
- Engages with the HPU community and broader audience through active monitoring responding to comments and fostering meaningful conversations. Encourage user-generated content and collaborate with influencers and brand advocates.
- Stays current with social media trends platform updates and best practices to ensure that HPUs social media strategies remain innovative and effective.
- Gathers content as needed by attending campus events and observing day-to-day activity for chances to showcase and promote the university
- Writes captions that are topically appropriate
- Interviews students alumni and parents to create compelling content
- Continuously evaluates the data and performance social campaigns
- Maintains positive work atmosphere by acting and communicating effectively with students parents faculty co-workers and managers
- Other duties as assigned
ACCOUNTABILITY:
- Ensures the University is positively represented and championed in all print and social materials
- Ensures the content is current accurate on brand and engaging for all audiences
- Ensures the universitys policies for branding and voice are enforced
- Ensures the CRM director receives finalized content in a timely manner
For more information about this position please contact Hailey Grove Social Media Manager at
Required Experience:
Unclear Seniority
Employment Type
Full-Time
