SEO & Google Ads Website Optimization Specialist
SEO & Google Ads Website Optimization Specialist
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4-5years
$ 10 - 10
1 Vacancy
Job Description
Overview:Ultra Cryo & Recovery is seeking a highly skilled SEO & Google Ads Website Optimization Specialist to help scale our organic and paid search performance. This part-time role is critical to ensuring our landing pages local search rankings and Google Ads campaigns all work in sync to drive high-quality leads and booked will collaborate with our Marketing Director to own all aspects of technical SEO local SEO website CRO and Google Ads campaign buildouts optimization and performance reporting. We are focused on revenue growth efficiency and automation so your impact will be directly tied to bottom-line results.
Key Responsibilities: Website Optimization & CRO (30%)
- Rebuild and optimize high-traffic service and promotional pages based on campaign needs
- Improve site performance (mobile UX speed CTAs sticky buttons trust elements)
- Maintain accurate tracking (Google Analytics 4 pixels goal completions etc.)
- Ensure landing pages align with both organic SEO goals and paid ad funnels
Local & Technical SEO (25%)
- Conduct a full audit and fix technical/on-page issues (broken links schema metadata)
- Build out a local SEO content strategy and directory listings (BrightLocal Yext etc.)
- Maintain and optimize Google Business Profiles with posts updates and keywords
Google Ads Strategy & Optimization (30%)
- Build launch and manage Google Search and Performance Max campaigns
- Segment by service line (CryoSlimming Semaglutide CryoFacials etc.)
- Develop ad copy sitelinks call extensions and offer-specific landing flows
- Optimize for CPL ROAS and conversion rate with A/B testing and negative keyword refinement
- Set up audience exclusions retargeting segments and location bid adjustments
Content & Reporting (15%)
- Write or optimize 2 blog posts/month targeting high-intent local or service queries
- Build reporting dashboards for SEO and Google Ads via Looker Studio or GHL
- Provide monthly insights and recommendations during team meetings
Bonus Skills:
- Familiar with HighLevel (GHL) GoDaddy/10Web or Unbounce for funnel pages
- Experience using AI tools (Surfer SEO Jasper ChatGPT )
- Experience with wellness or medspa businesses
Requirements
Requirements:
- 3 years experience managing Google Ads (Search Display Performance Max)
- Strong WordPress/Webflow/10Web experience with landing page conversion knowledge
- Proficiency in SEO tools (Ahrefs SEMrush Screaming Frog Surfer SEO)
- Google Ads Certification preferred
- Fluent in GA4 Google Search Console and Looker Studio
Requirements: 3+ years experience managing Google Ads (Search, Display, Performance Max) Strong WordPress/Webflow/10Web experience with landing page conversion knowledge Proficiency in SEO tools (Ahrefs, SEMrush, Screaming Frog, Surfer SEO) Google Ads Certification preferred Fluent in GA4, Google Search Console, and Looker Studio
Employment Type
Full Time
