Sr. E-Commerce Marketing Manager
Sr. E-Commerce Marketing Manager
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1 Vacancy
Job Description
The Sr. E-Commerce Marketing Manager will play a pivotal role in Cricuts digital presence across various platforms in North America including Amazon Walmart & other marketplaces. We are looking for a creative individual passionate about the crafting space who thrives taking ownership & working in a fast-paced environment. Duties will include product page setup management asset creation paid search & display management & partnering with each platform to provide the best customer shopping experience. The ideal candidate will work closely with sales product marketing & social media teams to harmonize our brand image across all e-commerce channels.
What youll do
- Lead North America marketing strategy development and tactics
- Manage DSP marketing agency budget and strategy
- Collaborate and present to Executive Team on marketing strategy
- Facilitate marketplace strategies on Amazon Walmart and all marketplaces
- Product page setup and management for Amazon
- Own paid media strategy (On & Off-Platform) for Amazon. This includes campaign setup optimizations and reporting. This also includes partnering with each channels advertising teams for unique opportunities.
- Structure and own marketing plans that align with each channels sales growth goals
- Creation and management of brand store content
- Creation of custom carousel images enhanced content (Basic and Premium A) and other digital assets
- Experiment with all marketing/advertising tactics Amazon has to offer (Content A/B Testing Email Campaigns Brand Posts etc.)
- Owning and launching media strategies for up-and-coming e-commerce platforms
- Partnering closely with internal teams to manage the catalog lifecycle lead successful product launches and ensure Cricuts image is harmonized across all e-commerce platforms
Qualifications :
What were looking for
- Bachelors degree in business marketing graphic design or related fields
- 10 years of experience in digital marketing
- 6-8 years of experience with Amazon Vendor Central or Seller Central
- 6-8 years of experience with Amazon Advertising or similar e-commerce advertising platforms
- Extensive experience managing 1P (first-party) retail partnerships (e.g. Amazon Vendor Central) with a strong understanding of forecasting pricing supply chain logistics and retail media performance; 3P (third-party) marketplace experience is a plus.
- Experience in display and video advertising including hands-on experience with Amazon DSP and/or OTT (over-the-top) advertising across connected TV and streaming platforms.
- Photoshop/ image design experience strongly preferred
- Experience partnering with cross functional teams from sales & operations to product & brand marketing
- Previous experience or willingness to learn content management platforms (salsify)
- Passion for the customer willing to go above and beyond to understand the consumer and provide the best-in-class shopping experience
- Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
Additional Information :
Weve got you covered
At Cricut we take care of our people. Enjoy competitive Medical Dental and Vision coverage a 401(k) match generous PTO and a yearly lifestyle stipend to support your wellness and passions. Youll also get exclusive employee discountsand best of all youll be surrounded by some of the most talented and creative individuals out there.
A Quick Note Before You Apply
Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.
Were looking for A-playerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.
Heres what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency. You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.
You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.
You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.
You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.
One More Thing (Its a Big One):
This role is in-office at least 34 days per week.
We believe that real collaboration innovation and culture are built face-to-face. If youre energized by working alongside smart kind creative peopleand enjoy those unplanned hallway conversations that spark great ideasyoull love it here.
If youre looking for a fully remote role this likely isnt the right time or place. But if youre excited by challenge purpose and building something better wed love to hear from you.
Lets make something amazingtogether.
What to Do Next:
Please attach your resume cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.
Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
