VP, Digital Experience & Operations - (9 month contract)

This role is based in Holborn London (Will be moving to Victoria)

Reporting to the SVP Digital Marketing the VP of Digital Experience (DX) and Operations  will be a key member of the Digital Marketing (DM)  Management team. This role leads plans and coordinates the design and delivery of activity across Informa Festivals  brands. This role also works across the brands to introduce best in class digital marketing practices to grow brands digital maturity and commercial outcomes . The role supports the Brands by providing data driven Digital Marketing Automation digital Customer Experience focusing on Landing and website content pages and co-ordination of Digital Marketing Operations process to activate digital marketing initiatives while putting the customer at the center of everything. 

The role will be primarily responsible for: 

• Lead Digital email strategy and execution in alignment with our brands - Partnering with the Informa Festival brands to understand their goals and objectives working with them to evolve briefs in the context of audience driven experiences and to provide execution subject matter leadership.

• Translate high-level strategic priorities and opportunities into structured projects with clear financials and action plans for key functions.

• Work with the DM Digital Analytics team to measure project success.

• Measure Digital Experience effectiveness and working with Paid Media and Digital Analytics test A/B testing across multiple marketing channels.

• Accountable for evolving brands approach to Account Based Marketing (ABM) and personalisation.

• Working closely with the other Heads in the Digital Marketing Team to continually improve processes on ensuring seamless delivery of DM initiatives including campaign planning tracking audience selection and activation email activity and execution.

• Working with the brands and performance teams to ensure quarterly review meetings are taking place to confirm goals recommend optimizations and discuss  digital KPIs along with sharing case studies of successes in other brands within Informa Festivals

• Establish a governance to establish SLAs with relevant Execs and report on progress and progress in automating as many processes as possible to speed up delivery and remove bottlenecks

• Managing the Marketing Automation execution team and helping them to upskill the Marketing Operations team on our Marketing Technology stack.

• Manage a QA function to ensure that all campaigns are delivered with the highest quality

• Own customer segmentation for campaign execution and guide brands on data completeness quality and data signals that can be used to improve campaign execution and customer experience.

• Act as the main coordination point for Marketing Operations within the brands to ensure continuous improvement of approach

• Manage a diverse MarTech stack and work with relevant project teams on any technology integration projects.

Key accountabilities

This list is not exhaustive and there may be other activities you are required to deliver.

• Putting the customer at the center of all digital marketing strategies to build win/win solutions for customers and the business

• Exceptional analytical and problem-solving skills critical thinking

• You stay on top of new trends and innovations in Digital Marketing Personalisation Ai/Automation of tasks Customer Experience  and find ways to apply them to the projects.

• Confidence and communication skills to engage directly with the business stakeholders and to explain your solutions to them in non-techie language.

• You can manage your own time effectively in a remote work environment.

• Management of Marketing Automation  Marketing Operations Digital Experience CX process improvement

Qualifications :

• 10 years experience in Marketing

• Team management experience required 

• Experience of project-management in large-scale organizations with digital mindset and/or consulting experience

• Experience of working closely with Digital Analytics team to define appropriate measurement frameworks and dashboards

• Marketo experience required plus knowledge of other tools eg Eloqua 

• Salesforce experience would be an advantage

• Proven track record of managing and influencing a group of diverse stakeholders at different levels of organization internal and external collaboration

• Experience in A/B testing essential

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at 

Annual leave: 25 days per year with the option to buy or sell five extra days.
Pension: Up to 5% matched pension with our pension plan defaulting to sustainable options. 
meaning your savings are invested in ways that help rather than hinder our planet.
Parental leave: Enhanced Primary and Co-parent parental leave once you have been with the 
company for 1 year
Health fitness & wellbeing: Options to purchase Private Medical Insurance Dental Insurance 
Critical Illness & Health Screening. Get fit for less with discounted membership at 3000 of the 
UKs top gym chains. Save money on fitness and beauty treatments at 2500 locations. Enjoy 
discounts on haircuts spas beauty salons fitness and much more
Charitable giving: Make regular donations to your favourite charity and use an extra day of 
annual leave every year to volunteer to a cause you feel passionate about.
Restaurant discount card: Receive up to 50% off your meal at 6500 top restaurants across 
the UK.
Life assurance: Life assurance up to 4x basic salary subject to eligibility and insurers 
underwriting.
Employee Assistance Programme: Access to a 24-hour free and confidential advice line that 
can provide mental health financial and wellbeing support.
Income protection: We provide income protection at 50% of salary subject to eligibility and 
insurers underwriting.
Recommend a friend: Know someone who could come make magic happen with us Introduce 
your friends or family to Ascential and earn yourself a cash reward.
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Will writing service: Option to purchase an advanced or standard will as either a single or joint 
will. Paid via 12 Equal instalments via net dedications.
Cycle to work: Select a brand new bike worth up to 2500 and spread the cost over 12 
months.
Season ticket loan: We provide access to an interest free Season Ticket Loan of up to 10000 
tax-free

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application. 

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. 

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Full-time