Senior Manager
Senior Manager
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Job Description
Responsibilities
Responsible for 70-80% of industry data analysis in the technology category (market research and analysis related to industry competitors policies etc.) 20% -30% of retail/brand research and analysis (customization)
1. Regularly responsible for conducting monthly quarterly and annual competitive analysis of global major clients in the technology industry examining the competitive landscape of competing brands and providing research data and professional support for formulating competitive strategies.
2. Through comparative analysis gain a clear understanding of the competitive situation and provide data support and market insights for the companys short medium and long-term strategic planning.
3. Independently follow up on brand research and business data analysis for a business sector able to identify specific reasons and seek business opportunities by combining actual business data and other methods.
Qualifications :
Requirements:
1. Bachelors degree or above;
2. At least 7-8 years of work experience in a professional market research company with experience in retail research or brand research able to independently carry out questionnaire design and related channel interview work;
3. Proficient in using statistical software such as Excel PPT Word SPSS or SAS;
4. Proficient in using tools/platforms such as SPSS Tableau Alibaba TMIC etc;
5. Highly sensitive to data possessing excellent logical analysis skills and sharp insight;
6. Good report writing ability language expression ability management skills and interpersonal communication skills;
7. Possess good business sensitivity and be able to operate and view brand development from the perspective of the brand owner;
8. Ability to output solutions and commercialize insights;
*BOTH English and Mandarin are daily using for work need (for listening speaking reading and writing)
Additional Information :
*Base in Beijing-No Remote due to work need
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: Work :
No
Employment Type :
Full-time
Employment Type
Full-time
