Bilingual Content Marketing Specialist (FR/EN)
Bilingual Content Marketing Specialist (FR/EN)
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Job Description
Who we are
Our mission is to provide and deliver technology solutions which improve our clients processes workflow and profitability.
Position Summary
SolidCAD is seeking a strategic bilingual Content Marketing Specialist to join our growing marketing team. This role is ideal for a content marketer who combines creativity with technical expertise understands the fundamentals of modern digital marketing and can execute strategies that attract engage and convert audiences.
This is a remote-first position but may require occasional on-site work or travel to client locationsprimarily for the production of video content and customer success stories.
We are specifically looking for a candidate fluent in English and French with a strong grasp of content strategy SEO best practices HubSpot automation and video content management using Wistia.
In this role you will...
Key Responsibilities
Content Strategy & Execution
Own the planning and execution of SolidCADs content calendar aligned with business objectives and integrated campaign initiatives.
Bring a strong visual sensibility to your work ensuring all contentwritten and visualsupports SolidCADs brand consistency and design standards.
Produce high-quality written and visual content across web blog email and social channels tailored to technical audiences and business buyers.
Collaborate with the SEO Specialist Field Marketers and Demand Generation Specialist to ensure alignment across touchpoints.
SEO-Driven Content Creation
Develop search-optimized blog content landing pages and promotional materials based on keyword research and campaign goals.
Work closely with the SEO Specialist to monitor keyword rankings identify content gaps and drive organic traffic.
Email Marketing & HubSpot Automation
Design and deploy marketing emails help support the Demand Generation efforts with content for nurturing sequences and build campaign workflows using HubSpot.
Leverage A/B testing segmentation and performance tracking to improve open rates click-throughs and conversions.
Video and Content Library Management
Oversee SolidCADs video content hosted on Wistia ensuring assets are organized tagged and easily accessible.
Collaborate with internal stakeholders and external vendors to develop short videos tutorials and customer testimonials.
Sales Enablement & Customer Success Content
Develop and maintain a growing library of brochures presentations case studies and customer success stories that support buyer journeys and sales conversations.
Partner with customer success and sales teams to identify content needs and storytelling opportunities.
Content Distribution & Advocacy
Manage distribution of content across email web social media and employee advocacy platforms like Sociabble.
Support employee engagement on Sociabble through training content preparation and reporting on platform usage.
Analytics & Optimization
Track performance KPIs such as content-driven lead generation blog traffic SEO rankings video views and email campaign metrics.
Use data to make informed recommendations and continuously improve content strategy and performance.
Translation & Localization
Oversee translation workflows using SmartCat ensuring timely and culturally appropriate versions in both English and French.
What Success Looks Like
In the first 612 months well be looking for:
Increased traffic to blog and website through organic and email channels.
Growth in lead conversions from SEO-optimized and gated content.
Increased usage and engagement with Wistia-hosted video content.
Delivery of case studies and customer stories aligned to key verticals.
Active content contributions to employee advocacy and campaign pipelines.
Sample Projects You May Work On
Rewriting and optimizing legacy blog content for SEO.
Launching a new customer success story program across verticals.
Organizing the Wistia video library and tagging assets by solution or industry.
Building automated email workflows in HubSpot to support campaign goals.
Creating content for a new product launch or industry partnership.
About you...
Qualifications
Bilingual in English and French with excellent written and verbal communication skills in both languages.
Minimum of 4 years of experience in content marketing digital marketing or communicationspreferably in a B2B or technical industry.
Solid understanding of SEO best practices keyword strategy and content analytics.
Hands-on experience with HubSpot (Marketing Hub: email workflows landing pages).
Experience managing and organizing video content libraries using Wistia or equivalent tools.
Strong visual storytelling skills and a creative eye for layout typography and brand consistency.
Proficiency in Adobe Creative Suite (Photoshop Illustrator InDesign) for content and visual collaboration.
Strong project management skills and ability to work cross-functionally.
Experience coordinating freelance writers designers translators or video producers is an asset.
Why choose SolidCAD
Be part of a collaborative forward-thinking marketing team that values creativity experimentation and growth.Competitive salary comprehensive benefits and hybrid flexibility.
Professional development opportunities and a supportive environment that helps you sharpen both strategic and technical marketing skills.
Make a direct impact in a leading Canadian technology consulting firm with a national presence.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
