Senior Category Manager

Finding the right place to grow your career isnt (over) easy so were here to help by sharing a few reasons why the grass is greener at Vital Farms. We think youll appreciate our focus on Conscious Capitalism which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the way things have always been done. Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether youre into our values our brand or our egg-cellent puns we hope youll join our Crew and help us change the world 108 square feet at a time!

At Vital Farms we are proud of our incredible stakeholders and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better.

Your Role:

We areseeking a strategic and results-driven Senior Category Manager to join our crew! The Senior Category Manager will be responsible for driving growth for Vital Farms & top retailers by understanding trends from a category consumer shopper and customer lens. Youll identify opportunities for growth improvement and optimization and transform ideas and insights into actionable recommendations.

What Youll Do:

• Reporting into the Director of Category Management you will manage an Associate Category Manager West to be Vital Farms strategic category partner both internally with stakeholders and externally with customers.
• Leverage robust consumer shopper and category insights to identify and maximize growth opportunities for the category. Elevate strategic partnerships with our Centralretailers including Walmart Target and Meijer using category management solutions & insights.
• Provide insights to drive superior category results while embedding Vital Farms as part of the strategic category solution.
• Create and lead category reviews on retailer trends market trends category trends consumer insights and marketplace innovation.
• Partner with Vital Farms Sales and Business Development teams to develop insights and presentations directed toward generating increased sales and communicating insights. Must be able to create effective data visualizations to clearly communicate relevant facts and insights.
• Works well with colleagues fostering a highly productive team that thrives in an environment of teamwork. Actively works to share best practices throughout the organization.

What You Bring to the Table:

• First you bring a passion for ethically sourced nutritious food and purpose-driven brands.
• Bachelors degree in business or a related field of study required.
• 7 years of professional experience in Category Management within Consumer-Packaged Goods/Food & Beverage industry; experience leading or managing individuals or a team is preferred.
• Mastery of Syndicated Data (Circana/SPINS/Nielsen) as well asretailer and panel data (Numerator/dunnhumby/EYC/Target POL).
• Strong customer collaboration and selling skills. Strong thought leadership and influencing skills.
• Demonstrated analytical and critical thinking skills; ability to identify root causes.
• Link strategies and objectives to develop compelling stories and recommended actions.
• Ability to create concise easy-to-understand selling and insights-materials based on key findings.
• Knowledge of how to identify category opportunity gaps with key retailers & develop support stories.
• Working understanding of the planogram (POG) creation process including JDA BlueYonder. Can create or alter POGs.
• Ability for 30% travel for customer appointments team meetings onboarding trips and other business needs.
• Youre no hero You know the power of teamwork and celebrate the work of others before your own.
• You give a sh*t You believe in acting like an owner and making Vital Farms a place to be proud of.
• You raise the standards You know growth can be hard but you strive to improve yourself and others each day.
• You can walk in someone elses boots You seek to understand others viewpoints and think that you get to better answers by sitting on the same side of the table.
• You dont walk on eggshells Youre not afraid to leave the bullsh*t behind and have honest conversations.
• We recognize that talent comes in many forms. Even if you dont meet every requirement we encourage you to apply. You may have strengths we havent yet considered!

What We Bring to the Table:

• A fast-paced energetic remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
• Competitive pay and benefits (Medical Dental Vision and Paid Parental Leave just to name a few).
• Generous retirement contributions: 401(k) 3% Contribution from Day 1.
• Annual bonus and equity grant (subject to business results and company approval)
• Free eggs and butter along with friends and family discounts.
• Fun team SWAG that will make you the talk of the town.
• Professional development opportunities and an amazing team dedicated to your growth.

At Vital Farms compensation decisions are dependent upon a variety of factors which may include but are not limited to skill levelexperience education training market demands and business needs.A reasonable estimate of the current starting annual base salary for this position is $150000 - $170000. Please keep in mind that hiring at the maximum end of the range would not be typical in order to allow for potential continued future salary growth.