Specialist, Email Production & Marketing
Specialist, Email Production & Marketing
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Job Description
What can you expect from a leading organization in the global movement to advance childrens rights and equality for girls
Join Plan International Canada and make your mark in the global movement for childrens rights and equality for girls. In our 85-year history weve proven that its possible to help transform lives and communities in big and meaningful ways. Youll be joining a community of determined optimists working in more than 80 countries. Besides believing in our mission staff say they choose to work at Plan International Canada because of its inspired leadership and its commitment to fostering an inclusive and empowering the first non-profit organization to be inducted into Canadas Most Admired Corporate Cultures Hall of Fame by Waterstone Human offer competitive compensation and benefits generous time off and a supportive flexible hybrid environment that prioritizes your well-being and sustainable high performance. We want our staff to feel supported because there is an urgent need for our work.
We know a better future is possible and we wont stop until every child can go to school be safe and survive until we are all equal.
Further information can be found at:
Summary
Organization:
Plan International Canada
Reports to:
Senior Manager Digital Engagement
Location:
Toronto (Hybrid)
Status:
Permanent full-time
Grade:
5
The Position
Performing day-to-day email marketing creation activities including email campaign setup coding testing tagging recipient data selection scheduling and deployment of one-time recurring triggered and dynamic email campaigns.
Optimize images and banner elements for email ensuring efficient display quality maintenance and minimized file size. Collaborate with the Email Manager and Creative team as needed to ensure proper display and responsiveness.
Optimize the use of existing email templates within the Salesforce Marketing Cloud automation platform to improve efficiency and streamline campaign execution.
Troubleshoot technical issues related to image graphics email coding (HTML/CSS/AMPScript) list segmentation deliverability and other aspects of email execution as required
Track report and analyze email performance data (using set metrics criteria such as total sends unique opens clickthrough unsubscribes etc.) click activity reports and A/B test results to aggregate insights into comprehensive reports. Using these findings to identify successful strategies and areas for improvement enabling data-driven recommendations for future email optimizations.
Manage the successful execution of assigned initiatives through project planning milestone tracking and clear communication with all stakeholders. Demonstrate the ability to manage multiple priorities effectively while being a proactive self-starter.
Actively participate in team meetings staying informed on current and upcoming tasks and take ownership of understanding all aspects of the email strategy. Demonstrates accountability by asking questions when clarity is needed and critically evaluating how daily tasks contribute to the achievement of the email digital roadmap and overall team goals.
What success looks like
Efficient Campaign Execution: Successfully set up code test tag and deploy email campaigns on time with minimal errors.
Maximize Template Efficiency: Streamline campaign creation using existing Salesforce Marketing Cloud templates to reduce redundancy and improve turnaround.
Proactive Issue Resolution: Quickly identify and resolve technical issues (image graphics HTML/CSS AMPScript segmentation deliverability) to minimize disruptions.
Data-Driven Insights: Track analyze and aggregate email performance data (A/B tests click activity open rates unsubscribes) to provide actionable optimization recommendations.
Time Management Excellence: Execute initiatives on time meet milestones and communicate effectively with email team to keep projects on track.
Active Team Engagement: Participate in team meetings stay informed on tasks ask questions for clarity and align daily work with broader email strategy.
As our ideal candidate you will have:
Proficiency with Salesforce Marketing Clouds Email Studio and Content Builder applications
Knowledge of HTML/CSS and preferably also AMPScript specifically for email development as well as accessibility and legal frameworks AODA and CASL
Experience in managing email marketing campaigns end-to-end from planning and analysis of intake setup QA testing deployment and reporting
Experience analyzing campaign success using data from the email deployment platform
2 - 5 years experience in Email Marketing including experience in building emails from existing templates.
Some fluency with graphic design applications such as Adobe Photoshop preferred.
Great communication skills and an interest in building relationships and working alongside a wide variety of stakeholders
A flexible and adaptable work style; open to collaboration with diverse personalities within a hybrid work setting
How to Apply:
To express interest in this exciting opportunity submit your resume and cover letter to by June 30 2025.
Plan International Canada is a hybrid workplace. You will work from the office and from home.
The salary range for this position is anticipated to be between $50000 and $63000. We comprehensively evaluate a variety of factors to determine fair compensation including experience specific job-related skills and relevant educational or professional training. Additionally we ensure that compensation is equitable across our team and aligns with current market trends. This role also qualifies for an extensive benefits package and generous paid time off.
Plan International Canada hires based on merit and is strongly committed to equity and diversity within its community and to providing an inclusive workplace. Plan International Canada especially welcomes applications from Indigenous persons persons with disabilities visible minorities women persons of all sexual orientations and genders and others with the skills and knowledge to productively engage with diverse communities.
If you have a disability that may affect your ability to perform in a role in which you are interested we will be happy to discuss with you what adjustments or arrangements we can make to accommodate your needs. If your disability is likely to affect you adversely within the application process itself please let us know (as soon as you feel comfortable to do so) by emailing so that we can consider any adjustments to the process that will allow you to be considered fairly for the role.
Consistent with our Safeguarding Children and Young People Policy the successful candidate must receive clearance by a police background check including the vulnerable sector screen.
Applicants must be eligible to work in Canada for the duration of the work term. Proof of eligibility will be required.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
