VP of Market Sales
VP of Market Sales
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Job Description
FRESH. FORWARD. FLOWERS.
Flowers Foods Inc. (NYSE:FLO) is not just about baking; its about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion and as one of the leading producers of packaged bakery goods in the United States Flowers Foods brings passion to the table. From the wholesome goodness of Natures Own and Wonder to the bold and artisanal flavors of Daves Killer Bread the rustic goodness of Canyon Bakehouse and the sweet delights of Tastykake each product is a celebration of taste and quality. Beyond the oven Flowers Foods fosters a culture that values and reflectsHonesty & Integrity Respect & Inclusion Sustainability Passion and a commitment to innovation and a recipe for success Flowers Foods is more than a bakery its a delightful journey into the heart of flavor and community.
Full-time employees are offered the following benefits:
- Comprehensive health and medical benefits
- 401(k) Retirement savings plan
- Professional growth and leadership training
- Paid vacation holidays and parental leave
Benefits may vary depending on your work location.
Bringing Home the Dough
Title:VP of Market Sales
Salary: Competitive salary up to $138500.00
Job Summary:
The Vice President of Market Sales is responsible for driving positive results around key performance indicators across assigned market. This role will require flexibility to work during non-traditional working hours and possibly on weekends and holidays. It may also require periodic overnight travel up to approximately 50% based on business needs.
Rising to the Challenge: Position Responsibilities
Responsibilities include but are not limited to:
- Responsible for executing sales strategies across all channels including retail e-commerce and wholesale based on guidance from the Regional Vice President (RVP).
- Provide regular sales forecasts and plans to the RVP.
- Partner with Route Sales employees to execute local sales plans drive revenue growth and pursue new business to achieve period and annual goals.
- Maintain close contact with RVP and provide updates on performance results and competitor activity to ensure talent and sales plans are aligned to business needs and market demands.
- Work with Route Sales employees to analyze on-going market trends of customer and product sales data including competitor activity (pricing products promotions space position people etc.) to identify new business opportunities.
- Proved industry standards and best practices advice to assist Route Sales employees in their relationship efforts so they can successfully execute against plan.
- Ensure that Route Sales employees are utilizing Go Spot Check and sharing SDW reporting to monitor units and dollar sales profit margin stale to drive business conversations with RSRs merchandisers and customer accounts
- Provide Route Sales employees with proper guidance direction and assistance to achieve profit goals and compliance with all applicable policies and procedures.
- Manage Route Sales employees to drive company compliance and to meet warehouse and sales targets.
- Conduct weekly meetings with Route Sales employees to discuss issues in the market.
- Develop and maintain a positive relationship with Route Sales employees: coach and mentor Route Sales employees in the understanding and use of available information including the professional presentation of information/knowledge to our customers and employees to blend company goals with customer/employee goals.
- Interact with and visit key customer accounts to build rapport and increase selling opportunities.
Knead to Know: Preferred Qualifications
Minimum 5 years of relevant experience in general management or sales
Past experience as Area Sales Director preferred
Additional Ingredients: Essential Job Requirements
Bachelors degree required preferably in Sales or Business Administration
We offer a competitive salary and an excellent total rewards package. Please reply by 7/12/2025. Interested job seekers who successfully complete the series of pre-screening questions and who appear to possess the basic qualifications for this position may be contacted for a telephone interview.
EEO Statement
Flowers is an Equal Opportunity Employer. Flowers encourages all qualified candidates to apply regardless of race color religion gender gender identity or expression sexual orientation national origin age veteran status disability status or people of any other characteristic protected by state or federal law. The job description above outlines the general nature and level of work expected from employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications for this position. Equivalent combination of education experience and skills may supplement above minimum job requirements.
If you need assistance with submitting your resume due to a medical condition or disability please send an e-mail to Anne Tolbert at or(1).
Required Experience:
Exec
Employment Type
Full Time
