Sr. Brand Manager, Brand Communications - Ore-Ida

Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world with eight $1 billion brands and global sales of approximately $25 billion. Were a globally trusted producer of high-quality great-tasting and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh our brands are truly global with products produced and marketed in over 40 countries. These beloved products include condiments and sauces cheese and dairy meals meats refreshment beverages coffee infant and nutrition products and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands including Kraft Oscar Mayer Heinz Philadelphia Lunchables Velveeta Planters Maxwell House Capri Sun Ore-Ida Kool-Aid Jell-O Primal Kitchen and Classico among others.

No matter the brand were united under one vision:To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39000 food lovers creative thinkers and high performers worldwide. Together we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible sustainable practices that extend to every facet of our business our consumers and our communities. Every day were transforming the food industry with bold thinking and unprecedented results. If you share our passion and are ready to create the future build a legacy and lead as a global citizen theres only one thing to do: join our table and lets make life delicious!

Our Culture of Ownership Meritocracy & Collaboration

Were not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level from entry-level intern to senior leader to own their work. We share a responsibility to think like Owners to be mindful of the collective and sustained success of Kraft Heinz which we apply to every situation every day. As part of Kraft Heinz youre supported to grow and achieve. Youre expected to bring your authentic self to work every day to lead with humility and drive outstanding performance at every level and youll be rewarded. Youre given opportunities to leave a mark and build a legacy. But you wont do it alone. Youre supported by passionate teammates along the way and our collective collaborative spirit fuels our incredible progress.

Position Summary

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success while driving revenue and profit. As a Brand Manager you will be at the center for some of the biggest decisions we make.

Senior Brand Managers are leaders in our brands businesses and people: You turn ideas into actions. Your responsibilities will span across strategy advertising media and agency management. This position is best suited for someone who is creative has a bias for action a love for social media and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

The Senior Brand Manager role on Ore-Ida brings the opportunity lead communications for an iconic brand at a pivotal point in its lifecycle. Ore-Ida is growing significantly outpacing its competitors and ready to come into the big leagues. You will be responsible for leading our incredible team of agency partners and internal stakeholders to create the Ore-Ida of the future and continue to grow our household penetration deepen our connection with younger generations and activate on a robust innovation pipeline. You will be asked to think outside the box tackle big cultural conversations and inspire the full team to do the same.

Key Components of the Role

• Own breakthrough communications that will build brand equity and drive long-term growth for the business

  • Own end to end creative strategy

  • Own creative brief for external collaborators including the business problem to be solved

  • Owner of feedback and discussion with lead agency

  • Think strategically and holistically across full marketing mix with specific focus on brand KPIs

  • Build research framework for creative development in concert with Insights team

• Influence and collaborate with category marketing central marketing consumer insights sales finance and agency partners to take creative ideas & activations from concept to reality

• Own internal selling of brand communications strategy to business and organizational leadership ensuring their commitment to the plan and future of the business

• Influence agency partners to bring best-in-class ideas to life for the brand and prioritize their time and resources for Ore-Ida

• Deliver creative strategies on budget and on time while striving to do the best thing for the marketing mix return for the business

• Manage Brand Communications Analyst as well as inspire and influence other members of the Ore-Ida cross-functional team

Qualifications

• Creative innovator with the courage to stand up for ideas and is passionate about the power of brand design & consumer experience to impact strategic direction of business

• Proven track record of drive for results and leadership

• Operates with agility with solid problem solving and simplification skills

• Strong communication influence and relationship building skills in a cross-functional team environment

• Proven collaborator who brings teams together to solve problems

• Prior proven experience in marketing for a CPG company or experience supporting on the agency side (advertising consulting media)

• Models resiliency in a dynamic fast paced work environment that requires flexibility to manage multiple simultaneous projects

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidates geographic region job-related knowledge skills and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial well-being lifestyle for our employees and their families.

Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:

• Physical - Medical Prescription Drug Dental Vision Screenings/Assessments

• Social - Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training

• Emotional Employee Assistance Program Wellbeing Programs Family Support Programs

• Financial 401kLife Accidental Death & Dismemberment Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.