Senior PPC Manager

ASOS is seeking a highly skilled and results-oriented Senior PPC Manager to lead and execute our paid search strategy. The ideal candidate will be a data-driven individual with a proven track record of managing and optimising PPC campaigns across various platforms including Google Ads Microsoft Advertising and Apple Search Ads.

Working closely with the PPC Lead and our Trade team you will be responsible for driving profitable growth in the territories within your remit. The team has a high profile within the business and needs talent that can uphold this profile in a credible manner. We require someone with strong understanding of digital marketing principles excellent analytical abilities and the capacity to work both independently and collaboratively within a dynamic team.

The Details 

• Strategy & Planning: Develop and implement comprehensive PPC strategies aligned with overall marketing objectives and budget. Support other team members with their respective plans.
• Campaign Management: Create manage and optimise PPC campaigns across various platforms (e.g. Google Ads Microsoft Advertising Apple Search Ads).
• Manage GMC for your given markets including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
• Budget Management & Forecasting: Effectively manage and monitor PPC budgets ensuring efficient spend and maximising ROAs.
• Performance Monitoring analysis and reporting: Continuously monitor and analyse KPIs. Provide regular insightful reports identifying trends - with clear explanations and actionable recommendations for improvement.
• Reporting: Generate regular and insightful reports on campaign performance providing clear explanations of results and actionable recommendations to stakeholders. Communicate effectively with the marketing team and other departments.
• Advanced A/B Testing & Experimentation Framework: Design and implement a robust A/B testing and experimentation framework. Drive a culture of continuous improvement through rigorous testing.
• Platform Knowledge & Updates: Maintain a deep and current understanding of the latest trends and best practices. Proactively evaluate and implement new features technologies and innovative approaches to enhance campaign performance.
• Manage and Develop Team: Depending on team structure mentor and guide junior PPC team members fostering their professional growth and development.

Qualifications :

About You  

• Bachelors degree in Marketing Business or a related field.
• Senior-level experience in managing and optimising complex PPC campaigns with a substantial and verifiable track record of exceeding performance targets.
• Outstanding written and verbal communication presentation and interpersonal skills with the ability to influence and persuade at all levels.
• Demonstrated ability to effectively communicate and collaborate with senior leadership translating complex data and insights into actionable strategic recommendations.
• Expert-level experience with SA360 Google Ads Apple Search Ads and Microsoft Ads (required).
• Experience with Google Shopping & Merchant Center (required) UAC YouTube Google Analytics (preferred).
• Demonstrable understanding of the wider Digital Marketing landscape (Affiliate SEO Paid Social and Programmatic channels).
• Exceptional analytical problem-solving and strategic thinking skills with a strong data-driven decision-making approach.
• Demonstrable passion for working in the Retail industry with a commercial mindset.
• Excel super user. Experience with Looker a bonus!
• Experience managing direct reports including responsibility for training and development.
• A hands-on manager who is highly detail oriented.

Preferred

• Google Ads and/or Microsoft Advertising certifications.
• Familiarity with marketing automation platforms.
• Experience managing large-scale PPC budgets.

Additional Information :

BeneFITS 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits 

Why take our word for it Search #InsideASOS on our socials to see what life at ASOS is like. 

Remote Work :

No

Employment Type :

Full-time