Job Title: Product Marketing Manager
Location: Chennai
Experience: 4 years
Education : BE
Looking at candidates from Electronic Components/ Semiconductor only
Job Overview:
This role involves driving the go-to-market strategy overseeing product development managing customer relationships and ensuring the product alignment with business objectives. The ideal candidate will collaborate with cross-functional teams to deliver high-quality products expand market reach and achieve growth goals.
Key Responsibilities:
- Develop and execute comprehensive go-to-market strategies for multiple product offerings across various BUs.
- Conduct market research to identify emerging trends customer needs and competitive landscapes.
- Oversee the market positioning of products within each BU and ensure alignment with overall company goals.
- Collaborate with Product Managers across different BUs to define and finalize Product Requirement Documents (PRDs) and ensure product alignment across all BU lines.
- Provide input on competitive analysis pricing strategies and market positioning for each BU.
- Support the planning development and of product launches for different BU offerings.
- Work with Marketing team to develop content for webpages brochures videos blogs and webinars.
- Assist the Sales Team in engaging target customers across BUs.
- Build and maintain strong relationships with key clients across BUs.
- Gather customer feedback understand pain points and incorporate insights into product development for various BUs.
- Work closely with engineering design R&D quality assurance and operations teams to ensure seamless product development across BUs.
- Act as the primary point of contact for internal teams ensuring alignment on product
Qualifications:
- Bachelor s/Master s degree in Electronics Computer Science Engineering or relevant fields.
- 4 years of experience in product management with a proven track record in managing products across multiple business units or product lines from Electronic Components/ Semiconductor industry.
- Experience in industries such as embedded systems IoT vision systems automotive wireless communications or similar verticals is a plus.
- Strong understanding of go-to-market strategies market research and product development lifecycle.
Remote Work :
No