Director, Integrated Marketing
Director, Integrated Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Description Summary
If youre passionate about crafting innovative high-impact marketing campaigns and you thrive on leading transformation and driving change we want to hear from you! Join our dynamic and fast-growing team where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina.We are looking for a nimble agile player to build integrated campaigns for multiple healthcare service lines and colleges across the enterprise. This role is hands-on not merely delegating to others. It will have a strong focus on speed to market journey development messaging strengthening the brand and measuring quantifiable results to optimize performance.
Entity
Medical University Hospital Authority (MUHA)Worker Type
EmployeeWorker Sub-Type
RegularCost Center
CC002311 SYS - Marketing CampaignsPay Rate Type
SalaryPay Grade
Health-34Scheduled Weekly Hours
40Work Shift
Job Description
The seasoned marketer will serve as a relationship manager to key internal customers meeting regularly with stakeholders to align on strategic outcomes which inform marketing plan development. He or she will lead horizontal collaboration of colleagues across the Office of Communications and Marketing (OCM) including communications brand and web to develop the integrated marketing plans. This is an on-site position in downtown Charleston.
Preferred Minimum Qualifications
Education: Bachelors degree in marketing communications business or related field. (Masters preferred)
Experience / Knowledge / Skills:
10 years of progressively responsible marketing experience with bottom-line accountability for measurable business results.
Deep knowledge and robust experience building integrated multi-channel campaigns across paid owned earned social and out-of-home.
Product marketing or service line marketing experience required. Recruitment marketing campaign experience preferred.
Accomplished in elevating the brand strategic and tactical plan development implementation evaluation and tracking.
Qualitative and quantitative market research experience.
Agency and vendor management use of multi-channel advertising communications digital and sales strategies to achieve market share and brand power.
Demonstrated ability to develop measurable businessdevelopment/ marketingplans that show successful results in achieving growth targets.
Ability to understand the supported business operations product/service strategic direction and consumer segmentation and modeling.
Track record of data-driven optimization analyzing performance metrics refining strategies based on insights and continuously improving campaign effectiveness and impact.
Excellent problem-solving leadership interpersonal skills - and exceptional relationship management skills.
Principal Accountabilities
35% - Leads the process of building campaign strategies across the enterprise clinical academic and research for MUSC. Executes comprehensive marketing/communication plans in a timely manner. Architects and builds integrated marketing communications campaigns. Reports outcomes in a clear concise and actionable fashion. Manages external agencies as an extension of the team to deliver and optimize commercially oriented marketing tactics.
25% - Collaborates with cross functional team members to achieve marketing campaign objectives. Serves as a liaison or client manager between internal stakeholders and OCM team.
20% - Utilizes market research business intelligence CRM data analytics and other available data to ensure focused and measurable programs are developed in a consistent manner and measured for demonstrable ROI. Assesses demographic socioeconomic competition competitor position and other internal/external forces affecting continued business success and develops and manages short- and long-term marketing objectives to capitalize on identified opportunities.
10% - Adheres to all MUSC policies procedures and standards. Provides guidance and makes recommendations for marketing communication campaign improvements.
10% - Other duties as assigned based on need.
Additional Job Description
Education: Bachelors Degree or equivalent Work Experience: 8-10 yearsIf you like working with energetic enthusiastic individuals you will enjoy your career with us!
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race color religion or belief age sex national origin gender identity sexual orientation disability protected veteran status family or parental status or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Experience:
Director
Employment Type
Full-Time
Key Skills
Similar Jobs
Dr. Job is an online platform that connects employers with skilled job seekers, facilitating the search for job opportunities and top talent. Established in 2015. Dr. Job Pro has emerged as the world premier job portal, attracting thousands of job seekers every day from all over the world.
Follow Dr.Job
Dr Job FZ LLC. 2025 © All Rights Reserved