Director of Product Marketing
Director of Product Marketing
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$ 144000 - 200000
1 Vacancy
Job Description
Why Charlie Health
Millions of people across the country are navigating mental health conditions substance use disorders and eating disorders but too often theyre met with barriers to care. From limited local options and long wait times to treatment that lacks personalization behavioral healthcare can leave people feeling unseen and unsupported.
Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized virtual care rooted in connectionbetween clients and clinicians care teams loved ones and the communities that support them. By focusing on people with complex needs were expanding access to meaningful care and driving better outcomes from the comfort of home.
As a rapidly growing organization were reaching more communities every day and building a team thats redefining what behavioral health treatment can look like. If youre ready to use your skills to drive lasting change and help more people access the care they deserve wed love to meet you.
About the Role
Charlie Health is seeking a Director of Product Marketing to lead the strategy and execution behind how we market our care model programs and clinical innovations. From refining our existing programs and offerings to defining the strategy behind future launches youll own the positioning messaging and go-to-market approach that ensures our audiencesclients families providers and payersunderstand who we are what we offer and why it matters.
This is a highly cross-functional role at the intersection of marketing clinical excellence and go-to-market strategy. Youll partner closely with teams across Clinical Growth Communications and Outreach to define and differentiate our programs shape user experiences and website copy and support the successful rollout of new initiatives across our rapidly expanding footprint.
Were a team of passionate forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. If youre inspired by our mission and energized by the opportunity to increase access to mental healthcare and impact millions of lives in a profound way apply today.
Responsibilities
- Positioning & Messaging: Develop and maintain clear compelling positioning and messaging frameworks for our core offerings and new product launches aligned with our stakeholder audiences (client referrer partner payor).
- Go-to-Market Strategy: Own the GTM process for new programs and features including audience research messaging and material development and cross-functional launch coordination.
- Clinical Marketing: Translate complex clinical concepts research papers and data into accessible high-trust messaging for families providers and partners. Partner closely with the Clinical team to ensure accuracy and resonance.
- Customer & Market Insights: Lead research to deeply understand the needs behaviors and language of our relevant audiencesclients families providers payers. Incorporate those insights into tactical changes to our marketing strategy and approach.
- Sales & Provider Enablement: Equip our internal and external-facing teams with the right messaging content and tools to tell our story effectively.
- Web & Content Strategy: Shape web copy and conversion-focused messaging across our site and digital experiences in partnership with growth and content teams.
- Cross-Functional Collaboration: Work across Product Clinical and Marketing teams to align messaging and GTM strategies to business goals and audience needs.
- Team Leadership: Manage and mentor junior team members creating a culture of impact-driven cross-functional partnership.
Requirements
- Bachelors degree
- 7 years of experience in product marketing brand marketing or related roles
- Proven ability to craft compelling messaging and positioning for complex multi-stakeholder products or services
- Strong cross-functional collaborator with experience working closely with GTM teams
- Exceptional writing and editing skills; comfortable translating complex concepts into clear human-centered language
- Comfortable working with data and insights to inform messaging validate assumptions and iterate on strategy
- Demonstrated success leading marketing strategy for new program or service launches
- Highly organized and proactive with the ability to manage multiple initiatives in a fast-paced environment
- Experience developing marketing content and campaigns across web email sales channels and more
Benefits
Charlie Health is pleased to offer comprehensive benefits to all full-time exempt employees. Read more about our benefits here.
The total target base compensation for this role will be between $144000 and $200000 per year at the commencement of employment. In addition to base compensation this role offers a target performance-based bonus. The target total cash compensation range including potential bonus will be between $159000 and $220000 per year. Please note pay will be determined on an individualized basis and will be impacted by location experience expertise internal pay equity and other relevant business considerations. Further cash compensation is only part of the total compensation package which depending on the position may include stock options and other Charlie Health-sponsored benefits. #LI-HYBRID
Our Values
- Connection: Care deeply & inspire hope.
- Congruence: Stay curious & heed the evidence.
- Commitment: Act with urgency & dont give up.
Please do not call our public clinical admissions line in regard to this or any other job posting.
Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health please go directly to our Careers Page: Charlie Health will never ask you to pay a fee or download software as part of the interview process with our company. In addition Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from @ email addresses. Legitimate emails will never originate from or other commercial email services.
Recruiting agencies please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner and we will not pay any fee associated with unsolicited referrals.
At Charlie Health we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.
Charlie Health applicants are assessed solely on their qualifications for the role without regard to disability or need for accommodation.
By submitting your application you agree to receive SMS messages from Charlie Health regarding your application. Message and data rates may apply. Message frequency varies. You can reply STOP to opt out at any time. For help reply HELP.
Required Experience:
Director
Employment Type
Full-Time
