Social Media Channel Coordinator (Off-Road Cycling)

Location: Bath UK
Department: Audience Development
Reports to: Channel Manager (Off-Road)
Employment Type: Full-Time

Role Overview

Are you deeply passionate about mountain biking and e-biking and excited by the opportunity to work in dynamic digital media Do you live and breathe MTB social media Play Sports Network (PSN) is looking for a Social Media Channel Coordinator (Off Road Cycling) to join our Audience Development team. Youll be instrumental in managing the day-to-day publishing performance tracking and community engagement for our leading off-road social media channels including GMBN GMBN Tech and EMBN.

Youll play a central role in getting our world-class off-road content in front of a global audience ensuring our videos are seen shared and celebrated whether its the latest trail technique an eMTB review or a mechanical how-to. Youll be part of a fast-paced collaborative team working across YouTube and key social media platforms helping to grow the largest online mountain biking and e-biking communities in the world.

This is an ideal role for someone with a sharp eye for detail creative thinking a strong sense of organisation and a genuine enthusiasm for mountain biking e-biking and other action sports. Youll be based in our vibrant Bath office surrounded by passionate and friendly professionals across our production and creative teams.

Key Responsibilities

1. Publishing & Content Coordination (Off-Road Focus)

• Publish engaging off-road cycling and e-biking video content across YouTube and core social platforms (e.g. Instagram Facebook TikTok).
• Optimise thumbnails titles descriptions tags and metadata to maximise discoverability and engagement for off-road content.
• Write video copy that reflects our brand tone and speaks directly to our mountain biking and e-biking communities.
• Maintain and update channel programming calendars for assigned off-road channels.

1. Audience & Performance Growth (Off-Road Focus)

• Track channel analytics to report on performance trends and inform content strategy for our off-road channels.
• Assist in delivering monthly reports and audience insights to internal teams and commercial partners specific to the off-road segment.
• Contribute to test and learn strategies to refine best practices and improve content impact for off-road audiences.

1. Community Engagement (Off-Road Focus)

• Interact actively with our mountain biking and e-biking audience across all platforms replying to comments identifying common questions or issues and helping viewers feel truly part of the PSN off-road community.
• Collaborate with the team to develop creative and engaging community-building initiatives tailored for off-road enthusiasts.

1. Cross-Team Collaboration

• Work closely with the Channel Manager (Off-Road) Senior Executives Creative Production and Commercial teams to deliver high-quality off-road content and campaigns.
• Accurately tag and log videos to support commercial reporting and content delivery for brand partners within the off-road sector.

1. Platform & Trend Awareness

• Stay current with trends algorithm changes and new features across YouTube and other platforms with a keen eye on how these impact off-road and e-biking content.
• Bring forward ideas for new formats experiments or platform opportunities specifically to grow reach and engagement within the off-road cycling sphere.
• Complete YouTube Certified training during onboarding.

Skills & Experience

Essential

• A genuine demonstrable passion for mountain biking and/or e-biking along with a strong understanding of the sports culture and technology involved.
• Good written communication skills with excellent spelling grammar and meticulous attention to detail.
• Familiarity with major social media platforms (YouTube Instagram Facebook TikTok) and a willingness to learn platform-specific best practices for content optimisation.
• A confident proactive mindset with the ability to manage multiple tasks prioritise effectively and meet deadlines in a fast-paced environment.
• Comfortable working collaboratively within a dynamic team.
• Ability to quickly adapt to brand tone and voice across various content formats.
• Proficiency in Google Workspace (Docs Sheets Slides Calendar Drive).

Desirable

• Previous experience in social media publishing or digital video for a brand or public profile.
• Familiarity with YouTube Studio community moderation or audience development tools.
• Understanding of basic public relations or brand protection principles.

Additional Information

Location: This is an office-based role at our Bath HQ.

Schedule: Monday to Friday with occasional evening or weekend work required during peak periods (Time Off in Lieu applies).