Are you interested in building the future of e-commerce delivery Do you want to be a part of team establishing the next big B2B initiative Our team is changing the way we interact with customers around the globe and building a new emerging business to solve some of the biggest logistical opportunities facing not just Amazon but the entire transportation industry.
We are looking for a strategic and results-driven Marketing Program Manager to lead complex marketing initiatives and drive operational excellence across our global marketing team. This role offers a unique opportunity to design execute and optimize high-impact marketing programs that enhance efficiency scalability and customer engagement.
Key job responsibilities You are the ideal candidate if you can:
* Develop and execute Account-Based Marketing (ABM) initiatives to drive engagement with high-value accounts and improve conversion rates. * Lead end-to-end lead management programs including lead capture scoring and nurturing in collaboration with Marketing Operations and Sales teams. * Optimize customer communication lifecycle by designing automated workflows that deliver personalized messaging across marketing channels. * Manage marketing data integration projects to ensure seamless data flow between marketing automation platforms Internal Amazon Tools and other MarTech solutions. * Enhance marketing operations efficiency by identifying and implementing process improvements in campaign execution reporting and tracking. * Develop and track KPIs for ABM lead management and customer engagement programs ensuring data-driven decision-making. * Work cross-functionally with marketing sales product and engineering teams to align marketing initiatives with business objectives. * Manage vendor relationships and oversee the integration of third-party tools supporting lead management analytics and ABM efforts. * Ensure compliance with data privacy regulations (GDPR CCPA) and internal governance policies across all marketing programs. * Leverage analytics A/B testing and insights to optimize ABM campaigns customer communication strategies and overall marketing performance.
- 4 years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation macros charts and pivot tables) - Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels
- Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
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