Coordinator, Digital Marketing and Communications
Coordinator, Digital Marketing and Communications
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Salary Not Disclosed
1 Vacancy
Job Description
Coordinator Digital Marketing and Communications
Highland Community College is seeking a skilled and motivated Coordinator Digital Marketing and Communications to lead and optimize the Colleges digital marketing initiatives. This full-time position is integral to enhancing institutional efficiency and supporting strategic goals through innovative data-driven digital campaigns compelling content creation and web and social media management.
Key Responsibilities:
Develops and executes targeted digital campaigns via email social media and web to support student recruitment and retention.
Tracks and analyzes digital campaign performance metrics to optimize engagement and assess effectiveness.
Creates and manages multimedia content including graphics and videos in alignment with brand messaging.
Manages and updates the College website ensuring compliance with accessibility and legal standards.
Coordinates SEO-optimized content strategies blog posts and storytelling initiatives.
Oversees the Colleges social media strategy and daily activity across platforms.
Collaborates with digital vendors and internal departments to support marketing goals.
Stays abreast of emerging digital tools trends and technologies to inform strategy.
Assists with continuity of operations by supporting and serving as a backup for other team members.
What Were Looking For:
Education and Experience:
Bachelors degree in marketing communication journalism graphic design visual arts or related field.
Three to five years of related experience.
An equivalent combination of education and experience may be considered.
Skills and Knowledge:
Proficiency in content creation across video design and multimedia formats.
Strong understanding of digital marketing SEO accessibility and brand strategy.
Familiarity with analytics tools web content management systems and design software.
Skilled in managing multiple projects and deadlines in a fast-paced environment.
Ability to synthesize data and trends to drive marketing decisions.
Effective communication skills and ability to work with a diverse campus community.
Why Join Highland Community College
Work in a collaborative and student-centered academic environment.
Become a valued member of a campus community that is committed to shaping the future of our communities by providing quality education and learning opportunities.
Professional growth opportunities.
Salary & Benefits:
Salary Range: $48763 - $73145
Comprehensive benefits package. Details are available at to Apply:
Interested applicants should apply online at Applications are not complete until the following materials are submitted:
Online application
Cover letter
Resume
Unofficial transcripts
Contact information for three professional references
For alternative application methods or questions contact Human Resources at . Applications will be accepted until the position is filled.
Equal Opportunity Employer:
Highland Community College is an Equal Opportunity Employer. Applications from veterans minorities individuals with disabilities and other diverse groups are strongly encouraged.
Required Experience:
IC
Employment Type
Full Time
