Product Marketing Manager
Product Marketing Manager
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1 Vacancy
Job Description
Finalsite is the first community relationship management platform for K-12 schools transforming how schools attract students engage families build community and thrive. More than 7000 schools and districts worldwide trust Finalsites integrated platform for their websites communications mobile apps enrollment and marketing services. Finalsite is headquartered in Glastonbury CT USA with employees who work remotely in nearly every state in the U.S. as well as Europe South America and Asia. For more information please visit .
VISION
Finalsite will transform the way school communities engage with their schools.SUMMARY OF THE ROLE
As Product Marketing Manager for Finalsites CMS you will define and drive go-to-market strategies product positioning and messaging to showcase the unique value of our content management platform. Youll work cross-functionally to support product launches develop impactful sales enablement materials and help customers fully understand and adopt CMS features. This role is ideal for a strategic marketer who thrives on building compelling narratives and connecting solutions to customer needs.
While youll specialize in Finalsites CMS youll also have the opportunity to collaborate across Finalsites broader product suite as needed.
LOCATION
100% Remote - Anywhere within the US
RESPONSIBILITIES
Own go-to-market (GTM) strategy and execution for the CMS product line
Develop positioning and messaging that reflects product value and market differentiation
Create launch plans marketing campaigns enablement materials digital content and communications to drive product awareness and adoption
Conduct market and competitive research to inform strategy and positioning
Collaborate closely with Product Sales Client Success Enablement Demand Gen and other teams to support product marketing initiatives
Contribute to sales success by developing collateral product training and tools aligned to customer personas and use cases
Maintain an expert understanding of the CMS competitive landscape customer needs and product roadmap
Partner with customers to produce case studies and testimonials highlighting CMS success stories
Identify and nurture customer advocates and product champions through social media and sales partnerships
Track and analyze product adoption KPIs in collaboration with the Product team
QUALIFICATIONS AND SKILLS
5 years of product marketing experience ideally in B2B SaaS
Track record of leading successful product launches and GTM programs
Experience partnering cross-functionally with Product Sales Enablement and Customer Success teams
Strong messaging positioning and storytelling skills with a customer-centric mindset
Familiarity with CMS web platforms or website technologies is a strong plus
Excellent project management skills and attention to detail in a fast-paced environment
Bonus: Experience in edtech education technology or K12 markets
RESIDENCY REQUIREMENT
Finalsite offers 100% fully remote employment opportunities however these opportunities are limited to permanent residents of the United States. Current residency as well as continued residency within the United States is required to obtain (and retain) employment with Finalsite.
DISCLOSURES
Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation please contact Finalsites People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and dont fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a email address. For added security where possible apply through our company website at Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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