Marketing Analyst
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Job Description
Marketing Analyst
Role summary
Payoneer is seeking a seasoned Marketing Analyst to join our Marketing Analytics team.
The ideal candidate will possess a robust analytical mindset extensive experience in data analysis and a proven ability to derive actionable insights from complex datasets.
This role is pivotal in influencing our marketing-retention strategies and enhancing business performance through deep data-driven analysis.
What youll do
- Data Analysis: Conduct in-depth analysis of down of funnel data to uncover trends patterns and opportunities for existing self-served customers. Translate these findings into actionable business insights and strategic recommendations for senior management.
- Reporting: Develop refine and maintain sophisticated dashboards reports and visualizations to monitor KPIs such as retention onboarding adoption customer satisfaction cost to serve and ROI.
- Insights Generation: Provide detailed and actionable insights to drive strategic retention decisions. Focus on both proactive and reactive analysis to support continuous improvement and innovation in marketing strategies.
- Collaboration: Partner with cross-functional teams including marketing data sales finance and operations to understand their data needs and deliver tailored analytical support for various marketing initiatives.
- Support: Offer high-level analytical support for strategic retention projects including customer segmentation customer journey mapping and performance optimization.
Who you are
- Education: Bachelors degree in Business Economics Statistics Computer Science Industrial Engineering or a related field. A masters degree is a plus.
- Experience: Minimum of 3 years of experience in business intelligence data analysis or a related field with a strong preference for candidates with a background in marketing analytics/Sales analytics/Funnel analytics.
- Technical Skills: Proficiency in BI tools (e.g. Tableau Power BI Looker) and SQL. Advanced skills in data visualization and experience with event-based tools such as Amplitude and Segment.
- Analytical Skills: Exceptional analytical and problem-solving skills with a demonstrated ability to interpret complex data and generate actionable insights.
- Communication: Excellent communication and presentation skills with the ability to convey complex analytical concepts to non-technical stakeholders.
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Required Experience:
IC
Employment Type
Full Time
