s strategy for achieving short and long term financial and business goals. Communicates with parent company and North American dealerships to determine operational requirements. Assigns coordinates and supervises sales/marketing force office associates and tractor technicians to ensure that company operates within legal and regulatory guidelines. Determines and defines responsibilities of each department. Oversees and develops dealership network and new business opportunities. Confers with dealerships and technicians to identify and resolve problems. Makes decisions to optimize financial performance and profitability. Responsible for consolidating U.S. operational accounting with the parent company accounting. Monitors key performance indicators and identifies opportunities for growth and innovation. Provides recommendations to parent company based on market conditions in U.S. and Canada. Monitors costs incurred to identify budget issues. Recommends inventory levels based on business projections.