Director of Digital Marketing and Social Media

The Director of Digital Marketing and Social Media serves as the primary strategist and implementer for all digital marketing and social media efforts at the Lake County Campus. This role supports institutional enrollment student engagement and brand awareness goals by developing and executing high-impact digital campaigns and maintaining a consistent online presence. While the position has no direct reports it collaborates extensively with campus stakeholders and the System Office to align with statewide branding and communication priorities.
This position serves as a member of the Chancellors Extended Cabinet and the Campus Commencement Committee contributing to broader strategic planning and event execution.

Key Responsibilities:

• Digital Strategy Development:
  Develop and lead the campuss digital marketing and social media strategies to drive awareness enrollment retention and engagement.
  

• Content Creation & Management:
  Create and curate engaging digital content (e.g. graphics videos blog posts email marketing and web content) aligned with Ivy Techs brand and messaging standards.

• Social Media Oversight:
  Manage the campuss social media presence across platforms including Facebook Instagram Twitter/X LinkedIn and emerging channels; monitor engagement and ensure timely relevant content.

• Collaboration:
  Act as the primary digital marketing liaison between the Lake County campus and the System Office ensuring consistent brand voice and integration with statewide campaigns.

• Project Management:
  Lead digital marketing projects independently ensuring deadlines goals and quality standards are met.

• Compliance and Best Practices:
  Stay current with higher education marketing trends accessibility standards and digital compliance best practices.

• Committee and Strategic Engagement:
  Serve as a member of the Chancellors Extended Cabinet contributing to campus leadership discussions and planning.
  Participate actively on the Campus Commencement Committee supporting digital promotion and planning of commencement activities.

Supervision:

• This position does not supervise any direct reports.

• Will collaborate cross-functionally

Pay Range: $65000 - 70000 per year

Benefits Offered:

• No waiting period to enroll in benefits.

• Employer contribution to retirement plan.

• Excellent benefits including voluntary benefits: medical dental vision retirement life insurance spouse/child life insurance Short and Long-Term Disability Insurance identity theft protection accidental injury and illness and more!

• Paid time off: vacation sick volunteer bereavement.

• Paid holidays: 9 days plus winter break between December 25th and January 1st.

• Free tuition at any Ivy Tech location for employee spouse and qualifying dependents.

• Full time employees qualify for tuition assistance for higher education opportunities.

• Professional Development opportunities.

Qualifications:

Minimum:

• Bachelors degree in marketing communications public relations digital media or related field.

• Minimum of 35 years of progressive experience in digital marketing with a strong emphasis on social media management.

• Demonstrated expertise in using digital platforms and tools

Preferred:

• Experience in higher education or mission-driven organizations.

• Knowledge of customer journey mapping CRM platforms (e.g. Salesforce) and student enrollment lifecycles.

• Strong project management and interpersonal communication skills.

Selected candidate for employment will be subject to pre-employment background checks including criminal history check and any offer of employment will be contingent upon that outcome.

Ivy Tech Community College is an accredited equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race color ethnicity national origin marital status religion sex gender sexual orientation gender identity disability age or veteran status. As required by Title IX of the Education Amendments of 1972 Ivy Tech Community College does not discriminate on the basis of sex including sexual harassment in its educational programs and activities including employment and admissions. Questions specific to Title IX may be referred to the Colleges Title IX Coordinator or to the US Department of Education Office of Civil Rights.