Digital to Human Sales Insight Lead
7 Month W2 Contract
San Jose CA or New York NY
Heres how youll make an impact on the team:
- Utilize Adobe DMes internal data sources and tools to deeply understand visualize and build methodologies to estimate additional leads and revenue through improvement tests from digital to phone sales.
- Collaborate with B2B and B2C analytics teams to support the development of comprehensive funnel view dashboards from various digital surfaces to phone/chat ensuring inclusion of key KPIs definitions segments and metrics for ICX.
- Work cross-functionally with marketing product management commerce and sales teams to drive test strategies and ensure the opportunity sizing and instrumentation of each use case.
- Maximize the use of JIRA Wiki and Slack to manage project execution and handle official requests across teams.
- Quantitatively and qualitatively evaluate the results of test strategies and use cases and report the learnings and insights to relevant teams to inform future strategies.
Heres what youll need to be successful in this role:
- BS/BA plus equivalent experience with 7 years in sales operations and/or digital marketing in SAS industry
- Data Guru: Proficiency in using tools like Adobe Analytics Tableau and Power BI to visualize funnel performance from digital to phone sales and build methodologies to estimate additional revenue.
- Strategic Thinker: Capability to ensure multi-functional alignment of goals and execution to drive strategic partnerships and new initiatives.
- Strong Collaborator: Ability to work with marketing product management and sales teams to drive digital sales strategies.
- Project Driver: Proficiency in using JIRA and Wiki to manage project execution and handle official requests across teams.
- Results-Oriented: Skill in tracking KPIs and evaluating the results of strategies and use cases to inform future initiatives.
- Knowledge of the structure and key features of general e-commerce websites
- Basic knowledge of different digital journeys for multiple customer segments
- Ability to create design mockups to propose improved digital experiences (experience with Xd or Figma is a plus).
- Knowledge of user targeting methods and web content personalization and understanding of implementation requirements for static pages A/B testing tools and performance tracking (experience with
- Adobe Experience Manager Adobe Targeting or Adobe Journey Optimization is a plus).
- Comprehensive knowledge of multiple data dashboards and quick learning ability (mainly Adobe Analytics and Power BI); ability to use dashboards and analytics tools to track and understand digital performance affecting lead generation in the funnel.
- Ability to build basic methodologies to size business opportunities
- Ability to define business challenges in the current digital experience formulate hypotheses and plan improvement proposals.
Pay Range:
$55.00 - $59.85/hour
Benefits That Matter to You:
- NextDeavor offers health vision and dental benefits for contract employees
- Paid sick leave eligibility is contingent on state of residence
- Optional 401k Plan (excludes employer match)
- Opportunity to get your foot in the door at a well-established corporation with potential for extended or permanent full-time employment (NextDeavor boasts an impressive conversion rate of approximately 80%)!
Ready to take the next step Apply today and be part of a team that transforms businesses and fuels growth!
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