Fractional Marketing Lead
Fractional Marketing Lead
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Job Description
This is a remote position.
Location: Remote
Duration: Fractional/Contract Position (Approx. 10-20 hours per week initially 90-120 days with potential ongoing oversight)
About Insight Therapy Solutions:
Insight is a rapidly growing multi-state telehealth company providing behavioral health services. We re focused on expanding our national footprint refining our marketing operations and maximizing referral streams. We primarily rely on digital channels including platforms like Psychology Today targeted fax/email campaigns and a well-optimized website.
Position Overview:
Insight seeks a proactive results-driven Fractional Marketing Lead to quickly stabilize strategize and streamline our marketing department. This fractional role is ideal for an experienced marketing professional who thrives on diagnosing challenges creating impactful strategies training teams and providing clear actionable guidance.
Conduct a swift assessment of current marketing practices team strengths/weaknesses and digital assets.
Develop and implement a targeted marketing strategy to drive increased patient referrals and enhance online visibility.
Provide hands-on mentorship and training to existing team members building their expertise in digital marketing essentials.
Oversee optimization of critical marketing channels particularly Psychology Today fax/email campaigns and website performance.
Evaluate current web developer performance implement clear accountability metrics and recommend changes if necessary.
Lead hiring efforts to recruit additional specialized marketing talent to round out the team (digital advertisers analytics experts copywriters graphic designers etc.).
Establish clear metrics and KPIs to track effectiveness and success of marketing initiatives.
Transition into an oversight and advisory role after the initial implementation period.
Requirements
Ideal Qualifications:
Minimum 5-7 years of marketing experience ideally within healthcare telehealth behavioral health or related referral-driven industries.
Proven experience in fractional or interim marketing leadership roles.
Expert in optimizing digital platforms such as Psychology Today Google My Business LinkedIn and direct marketing via email and fax.
Strong track record of improving website performance and managing web development resources effectively.
Exceptional talent management and coaching abilities.
Comfortable working with remote and international teams.
Self-directed with the ability to rapidly diagnose issues and execute practical solutions.
Preferred Skills:
Familiarity with HIPAA compliance and healthcare-specific marketing regulations.
Direct experience growing referral-driven healthcare businesses.
Strong analytical and data-driven decision-making skills.
Comfortable working in entrepreneurial rapidly scaling environments.
Ideal Qualifications: Minimum 5-7 years of marketing experience, ideally within healthcare, telehealth, behavioral health, or related referral-driven industries. Proven experience in fractional or interim marketing leadership roles. Expert in optimizing digital platforms such as Psychology Today, Google My Business, LinkedIn, and direct marketing via email and fax. Strong track record of improving website performance and managing web development resources effectively. Exceptional talent management and coaching abilities. Comfortable working with remote and international teams. Self-directed with the ability to rapidly diagnose issues and execute practical solutions. Preferred Skills: Familiarity with HIPAA compliance and healthcare-specific marketing regulations. Direct experience growing referral-driven healthcare businesses. Strong analytical and data-driven decision-making skills. Comfortable working in entrepreneurial, rapidly scaling environments.
Employment Type
Full Time
