Senior B2B Digital Marketing Specialist
Senior B2B Digital Marketing Specialist
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4-5years
5 - 8
1 Vacancy
Job Description
Job Overview:
Our client a growing engineering and digital solutions company is seeking an experienced Senior B2B Digital Marketing Specialist/Manager to drive strategic marketing initiatives targeted at international mid-market and enterprise clients. If you have deep expertise in Account-Based Marketing (ABM) SEO and LinkedIn campaign execution and are ready to make a real impact this is the role for you.
Note: B2B digital marketing experience is mandatory. Please do not apply without relevant ABM and B2B marketing expertise.
Key Responsibilities:1. Strategy & Planning
- Develop ABM-led marketing strategies and execution plans
- Build SEO roadmaps and LinkedIn content calendars
- Define ICPs personas target accounts and keyword sets
2. Campaign Execution
- Run ABM campaigns via LinkedIn email webinars retargeting
- Execute SEO strategies: on-page off-page and technical SEO
- Optimize campaign performance based on data and KPIs
3. LinkedIn Marketing
- Manage organic paid strategies (LinkedIn Ads InMail Sponsored Content)
- Leverage polls videos carousels for engagement and lead gen
- Lead thought leadership employee advocacy campaigns
4. Content & Collateral
- Guide creation of high-converting SEO LinkedIn content
- Deliver case studies landing pages infographics blog posts
5. Lead Management & Nurturing
- Build lead scoring models and automation workflows (HubSpot/Marketo)
- Coordinate with Sales for lead handoff SLAs MQL/SQL definitions
6. Analytics & Optimization
- Monitor and report KPIs: traffic CPL conversions rankings engagement
- Tools: Google Analytics Search Console Ahrefs/SEMrush LinkedIn Manager
7. Collaboration
- Work with cross-functional teams (Sales Product Tech)
- Align messaging drive GTM strategy present campaign insights
Required Skills & Tools:
- 4 5 years of B2B digital marketing experience (Mandatory)
- Hands-on with ABM SEO LinkedIn Ads for international clients
- Experience with:
- LinkedIn Campaign Manager & Sales Navigator
- HubSpot / Marketo
- Ahrefs / SEMrush / Moz
- Google Ads / Google Analytics
- Salesforce CRM
Candidate Profile:
- Based in Tamil Nadu
- Excellent written and verbal English communication
- Strategic thinker with tactical execution strength
- Strong grasp of B2B buyer journeys lead generation & funnel management
How to Apply:
Account-Based Marketing (ABM) strategy development and campaign execution B2B Digital Marketing specifically for overseas mid-market and enterprise clients Search Engine Optimization (SEO) on-page, off-page, and technical LinkedIn Ads Management Sponsored Content, InMail, Text Ads Lead Generation & Nurturing MQL/SQL alignment, lead scoring Marketing Automation HubSpot or Marketo Analytics Tools Google Analytics, Search Console CRM Tools Salesforce or equivalent for tracking leads Content Strategy & Oversight blogs, case studies, landing pages Excellent English Communication written and verbal, for international audiences
Education
Bachelor s degree in Marketing, Business Administration, Communications, or a related field (Mandatory) MBA in Marketing or Digital Marketing (Preferred but not mandatory) Relevant certifications are a plus: HubSpot Inbound Marketing Google Ads / Analytics Certification LinkedIn Marketing Certification SEMrush / Ahrefs SEO Certification
Employment Type
Full Time
