Director of Marketing - Multi Property
Director of Marketing - Multi Property
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Job Description
Responsible for the overall direction of multi-property marketing strategies plans programs and functions including database marketing promotions and special events advertising entertainment player development and business and competitor analysis.
*Four (4) years marketing experience preferably in the casino industry.
This position oversees multiple properties.
- Develop prioritize and implement each property marketing strategic plan.
- Develop marketing programs which successfully achieve the propertys marketing and business goals and are properly aligned with the company regional and property brand
- Closely monitor competitive and industry trends and ensure the property is responding to developments and staying competitive.
- Create annual and program budgets manage their expenses and monitor their progress toward maintaining property budgetary goals.
- Analyze and report on successfulness of marketing programs including their generation of incremental revenues and ROI.
- Contribute to successful achievement of property financial objectives.
- Select develop and manage all marketing managers and indirectly oversee all staff within each marketing area.
- Select and manage cost-effective outside vendors (such as advertising agencies direct mail houses etc.) and closely monitor their performance.
- Ensure all marketing activities staff and outside partners are in full compliance with all regulatory company and property policies and practices.
- Coordinate marketing support with all other operational departments.
- Represent marketing for the property executive team.
- Communicate marketing plans programs and results to other key departments and team members.
Qualifications :
- Bachelors Degree in Marketing Advertising Business or related field or equivalent work experience.
- Four (4) years marketing experience preferably in the casino industry.
- Knowledge of all gaming regulations and procedures.
- Strong written and oral communication.
- Knowledge of all computer software and office systems.
- Must be able to obtain/maintain any necessary certifications and/or licenses.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
