Marketing Specialist, Global Business Sales
Marketing Specialist, Global Business Sales
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Job Description
Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartners mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team youll be at the forefront of the ongoing transformation of Gartners sales force which delivers approximately $4.9B in annual revenue and is working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5000 associates who sell to every major function industry and market sector around the world.
About the role:
The Marketing Specialist will join the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue and increasing seller productivity. The team designs marketing programs to help prospective customers understand how Gartners insights advice and tools can help them achieve the mission-critical priorities that drive organisational performance. The team accelerates sales activity by attracting engaging and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.
Were looking for a Marketing Specialist to work within the Gartner Global Marketing Team supporting marketing efforts for aligned sales regions as well as global marketing initiatives. The Marketing Specialist will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of lead generation campaigns for the Global Business Sales (GBS) Marketing practice with a specific focus on the HR role. He/she will work closely with a team of geographically dispersed Marketing leaders to execute scalable globally consistent marketing practices.
What you will do:
Drive measurable marketing lead volume for Sales by executing integrated marketing campaigns enhancing sales enablement materials increasing social media engagement and delivering insightful campaign reports and analyses.
Create impactful content that significantly boosts lead generation across multiple channels including website email and social media ensuring alignment with strategic marketing goals.
Optimize email marketing campaign performance by developing engaging content implementing precise campaign tracking and collaborating effectively with the email deployment team to maximize reach and conversion rates.
Enhance public website visibility and traffic by writing and refining content with a strategic focus on SEO aiming for top search engine rankings and increased organic traffic.
Craft persuasive ad copy for paid social media campaigns such as LinkedIn Sponsored Updates and SEM ads to achieve high click-through rates and conversion metrics.
Produce high-quality marketing collateral and develop sales enablement materials that empower sales teams to engage authentically and successfully with target segments ultimately driving revenue growth.
Collaborate with marketing leaders in the US and Europe to refine messaging and product offerings ensuring alignment with market demands and enhancing competitive positioning.
Foster cross-functional collaboration across business lines and with colleagues in Gurgaon to integrate innovative marketing ideas and activities maximizing impact and efficiency.
Analyze marketing performance through metrics and analytics providing actionable insights and recommendations to refine marketing strategies and achieve superior results.
Coordinate proactively with marketing partners (Centres of Excellence) across the organization to create effective marketing assets and digital campaigns driving consistency and excellence in execution.
What you will need:
BS/BA degree or MBA degree on marketing or related field
A minimum of 2-3 years of relevant marketing experience in a B2B environment ideally with experience in a service or solutions-oriented businesses or technology
Proven experience supporting the development of successful integrated marketing or demand generation programs.
Project management communication analytical and interpersonal skills
Ability to define problems collect data establish facts and draw valid conclusions.
An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products.
Strong analytical and communications skills
This individual must be adaptable persuasive tenacious and perceptive and be able to execute a well-developed plan.
Ability to be flexible and work effectively in a collaborative fast-paced fast-changing environment.
Proficient with MS Office (Excel and PowerPoint)
Systems experience (Beneficial but not compulsory):
Eloqua
Adobe Experience Manager
LinkedIn Campaign Manager
Google Analytics
PowerBI
Salesforce
SalesLoft
What you will get:
Competitive salary generous paid time off policy and more!
India: Group Medical Insurance Parental Leave Employee Assistance Program (EAP)
Collaborative team-oriented culture that embraces diversity
Professional development and unlimited growth opportunities
#LI-MP4 #GSSO
Who are we
At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable objective insight helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979 weve grown to more than 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
What makes Gartner a great place to work
Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast virtually untapped market potential ahead of us providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.
We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.
Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.
We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.
What do we offer
Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.
Ready to grow your career with Gartner Join us.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race color creed religion sex sexual orientation gender identity marital status citizenship status age national origin ancestry disability veteran status or any other legally protected status and to seek to advance the principles of equal employment opportunity.
Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Companys career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at 1 or by sending an email to.
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Required Experience:
Exec
Employment Type
Full-Time
