Digital Marketing Manager, LoopNet
Digital Marketing Manager, LoopNet
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Job Description
Job Description
Digital Marketing Manager LoopNet
Job Description
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our customers. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our customers and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.
LoopNet Overview:
This position is in office Monday through Friday.
Join our growing performance marketing team in arole where youll work with seven-figure budgets to drive key digital performance goals. Were looking for someone who lives and breathes digital marketingan experienced data-driven performance marketer with a problem-solving mindset and a passion for leveraging digital solutions across the board.
Youll thrive in this role if youre laser-focused on performance metrics with cost per lead and cost per visit as your north stars. Youll be hands-on across the full digital ecosystem including Native Display Paid Social Retargeting Prospecting Lead Generation and more.
This is a real opportunity to make a significant impactboth within our business and across the wider CoStar Group. You will be working as part of a collaborative marketing team who are on an exciting journey to become the leading global commercial real estate marketplace!
RESPONSIBILITIES
- Create and deliver effective paid marketing strategies working to company and team budgets and goals
- Optimize campaigns to improve performance across display programmatic and social channels
- Produce regular reports with key performance metrics campaign analysis and clear actionable takeaways
- Hands on management of paid campaigns to drive lead generation and ecommerce conversion
- Monitor ad performance adjust targeting parameters budgets and ad creatives based on campaign objectives and performance metrics.
- Utilize data analytics and metrics to measure and monitor the performance of marketing initiatives making data-driven decisions
- Research and test new platforms and placements to identify an optimal media mix for our niche audience
- Implement A/B testing methodologies for ad creatives landing pages and ad placements to optimize click-through rates (CTR) conversion rates and return on ad spend (ROAS).
- Monitor campaign performance metrics such as cost per click (CPC) cost per acquisition (CPA) conversion rates impression share quality score and ad position
- Laise with dev and data teams to implement accurate tagging and tracking for full funnel digital campaign performance views
- Plan and optimize budgets regularly to achieve company targets
- Lead on other digital-focused projects and initiatives as required by the business
QUALIFICATIONS
- Bachelors degree required from an accredited not-for-profit University or College ideally in Marketing Communications or related field
- 5 10 years digital marketing experience with proven success in performance-based digital media.
- Understands tracking and attribution methodologies for digital marketing including experience with Google Tag Manager
- Proven experience in managing end to end Paid Media campaigns across platforms such as Google Ads or equivalentand social media advertising platforms (LinkedIn Meta etc.)
- Hands-on experience with campaign setup optimization budget management bid strategies and performance monitoring for campaigns with a focus on lead generation conversion optimization and ROI-driven results.
- Comprehensive understanding of digital marketing principles strategies and tactics including paid social media PPC advertising display advertising remarketing and conversion rate optimization (CRO).
- Proficiency in analytics tools such as Google Analytics LinkedIn Ads Manager or equivalentand data visualization tools to track measure and analyze digital campaign performance metrics KPIs and ROI.
- Ability to derive actionable insights from data analysis identify optimization opportunities and make data-driven decisions to improve campaign performance and efficiency.
- Strong analytical and problem-solving skills to identify campaign performance issues troubleshoot technical issues and implement solutions for campaign optimization and ROI improvement.
- Excellent communication skills (verbal and written) to effectively communicate paid media strategies campaign performance insights and optimization recommendations to stakeholders marketing teams and senior management.
- Self-starting team player with ability to thrive under pressure in a fast paced changing environment
- Ability to collaborate with cross-functional teams including marketing sales product owners designers and developers to align campaigns with overall marketing initiatives and business objectives.
- A track record of commitment to prior employers.
WHATS IN IT FOR YOU:
Working at CoStar Group means youll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines.
In addition to generous compensation and performance-based incentives youll be supported in both your professional and academic growth with internal training tuition reimbursement and an inter-office exchange program.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life legal and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee tea hot chocolate prepared foods fresh fruit and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However please note that CoStar is not able to provide visa sponsorship for this position.
#LI-MM5
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
Required Experience:
Manager
Employment Type
Full-Time
