Trade Marketing Coordinator
Trade Marketing Coordinator
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Job Description
- Trade marketing management
- Have a deep understanding of local market(s) trends insights and customer dynamics
- Be the bridge between product marketing and commercial teams leading the execution of marketing plans into action in the field to drive local market(s) growth
- Be a strong customer voice into the organisations
- Design and execute localized sales campaigns to generate demand and grow market share
- Track analyze and report campaign effectiveness & ROI making data-driven improvements
- Lead market communication of New-To-Range (NTR) & First-To-Market (F2M) products with customers; track performance & market feedback & adjust activities as needed
- Tailoring all content to local audience needs ensuring high accuracy levels
Customer engagement
- Actively engage with direct and indirect customers and develop appropriate actions to improve product visibility and sales performance
- Drive increased brand recognition and presence with customers via strenghtened marketing relationships
- Efficiently respond to customer requests for information & support; enlist help from other teams where necessary
Sales enablement & external communications
- Manage POS materials merchandise promotional items newsletters brochures flyers and external presentations in collaboration with the relevant internal teams
- Manage merchandising strategies and promotional giveaways ensuring timely production and delivery
- Collaborate with regional Brand & Communication Manager to create high-impact promotional material
- Develop & execute digital marketing strategies to enhance online engagement and conversions via both our channels and customer channels; Where relevant oversee local social media channels
- Manage local sponsorships school partnerships and brand promotion on customer channels in close collaboration with Brand & Communications Manager
- Deliver product training to sales teams / customer as/when required
- Tailoring all content to local audience needs ensuring high accuracy levels
Event & trade show management
- Organize training events and dealer activations;
- Plan and coordinate national & local industry events to reinforce brand presence and strengthen partnerships in collaboration with regioanl Brand & Bommunications Manager
- Organize and manage internal events in collaboration with regional Brand & Communications Manager
Sales & marketing performance analysis
- Track and analyze campaign performance sales data & customer engagement & develop actions to drive continual improvements
- Provide insights and recommendations to optimize trade marketing investments
- Analyze and report on turnover impact by strategic customers / ITGs
Price management (activities will vary by region)
- Key contributor to local price list development & management working in close collaboration with regional Product Marketing team to ensure regional consistency and adherance to pricing strategy
Press & media management (activites will vary by region)
- Develop and implement strategic communication plans to enhance brand and product visibility within key media channels including interview management press conferences press agency co-ordination public relations material and reporting on media coverage metrics
- Closely collaborate with the regional Brand & Communications Manager to ensure regional consistency and full adherance to PHINIAs media processes & guidelines
Continuous improvement (CI)
- Identify and lead CI opportunities activities within the local market(s)
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Required Experience:
IC
Employment Type
Full-Time
