Digital Marketing Analytics Specialist

The ideal candidate has expertise in paid media (including Google Ads and paid social) analytics automation tools and CRM platforms with the ability to translate marketing data into actionable insights and conversion-focused campaigns.

ESSENTIAL FUNCTIONS

• Develops and manages Google Ads campaigns for orthopedic practices across multiple U.S. regions
• Leads demand generation efforts through integrated digital campaigns and marketing automation
• Oversees lead generation initiatives and builds nurturing journeys using CRM and marketing platforms
• Designs and executes brand awareness campaigns across paid and organic channels
• Maintains accurate tracking and attribution using Google Tag Manager UTM structures and integrated analytics tools
• Regularly analyzes marketing performance data and provides actionable insights to shape strategy
• Updates and builds pages on WordPress websites to support digital campaigns
• Implements and optimizes OTT/CTV video advertising campaigns
• Manages paid and organic social media strategy and execution
• Maintains a comprehensive digital asset inventory for creative consistency
• Collaborates with sales and marketing teams to align digital efforts with lead lifecycle stages
• Ensures CRM (e.g. Salesforce or similar) is properly configured and maintained to support campaign tracking segmentation and reporting
• Drives A/B testing and campaign optimization for email landing pages and ads
• Ensures all digital initiatives stay within allocated budgets

EDUCATION

Bachelors Degree in Marketing Business Communications or a related field

EXPERIENCE

• 3 years of experience in digital marketing lead generation or marketing operations
• Proven ability to manage multiple paid media campaigns across various platforms
• Hands-on experience with CRM systems (e.g. Salesforce HubSpot) and marketing automation tools (e.g. Pardot Marketing Cloud)
• Strong background in digital analytics and reporting
• Healthcare experience preferred but not required
• Knowledge of HTML CSS and web development tools is a plus

REQUIREMENTS

• Expertise in Google Ads paid social platforms and campaign execution
• Experience with marketing automation tools and CRM integration
• Proficient in using Google Analytics Tag Manager and UTM strategies
• Skilled in web design WordPress and creating conversion-focused landing pages
• Strong understanding of full-funnel marketing and demand generation best practices

KNOWLEDGE

• Marketing automation and CRM platform management
• Campaign tracking attribution and data analytics
• Omni-channel campaign execution including email social and paid media
• Digital lead generation strategy and audience segmentation
• Website content management and UX best practices

SKILLS

• Campaign strategy execution and optimization
• Lead nurturing workflows and automation logic
• Marketing data analysis and reporting
• Web development and landing page creation
• Collaboration with internal stakeholders and external partners

ABILITIES

• Manage multiple campaigns and priorities across diverse regions
• Communicate clearly and effectively across departments
• Interpret digital performance data and recommend optimizations
• Maintain organized project timelines and deliverables
• Think critically and solve complex marketing problems
• Translate strategic goals into executable digital tactics

ENVIRONMENTAL WORKING CONDITIONS

• Normal office environment
• Constant contact with individuals from many backgrounds.
• Minimum exposure to communicable diseases.

PHYSICAL/MENTAL DEMANDS

• Requires sitting and standing associated with a normal office environment.
• Some bending and stretching required.
• Manual dexterity using a calculator and computer keyboard.

ORGANIZATIONAL REQUIREMENTS

• HOPCo Mission Vision and Values must be acknowledged and adhered to

This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities knowledge skills abilities and working conditions may change as needs evolve.

Required Experience:

Unclear Seniority