Social Media Specialist
Social Media Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 60200 - 75300
1 Vacancy
Job Description
Position Specific Responsibilities/Accountabilities
Develop produce and create compelling social content (copy photos and videos) that aligns with LMUs brand voice and messaging across platforms including Instagram TikTok LinkedIn Facebook YouTube and X.
Collaborate cross-functionally with Public and Media Relations Academic Communications and various campus stakeholders to source stories and content that highlight the LMU experience.
Track and analyze KPIs across platforms to evaluate performance inform content strategy and contribute to reports and campaign recaps.
Manage community engagement by responding to comments messages and inquiries in a timely professional and brand-aligned manner.
Schedule and publish content using social media management tools optimizing for timing format and platform-specific best practices.
Monitor social platforms for emerging trends campus conversations and engagement opportunities; escalate issues and partner with the Media Relations team as needed.
Contribute to and manage the overall content calendar in collaboration with marketing leadership aligning social content with institutional priorities and campaigns.
Loyola Marymount University Expectations
Exhibit behavior that supports the mission vision and values of the university. Communicate and employ interpersonal actions that model high standards of professional responsible accountable and ethical conduct. Demonstrate a commitment to outstanding customer service.
The incumbent must have the ability to supervise creative communications and technical personnel and manage complex projects with dependencies deadlines budgets and outside resources. The incumbent must possess the ability to implement marketing and communication principles and strategies in the execution of complex communications projects. The incumbent must have the ability to initiate ideas develop concepts and review the effectiveness of processes to ensure professional standards and high quality. The incumbent has the ability to assess the needs of internal clients and suggest appropriate measures to meet those needs or redirect those requests to the appropriate areas. The incumbent is able to work effectively and independently with internal and external constituencies. The incumbent has the ability to operate in an environment in which skilled relationship management and consensus-building is required to deliver successful outcomes.
Requisite Qualifications
Typically a Bachelors degree or equivalent experience. Degree in marketing communications public relations or related field preferred. Incumbent is expected to continue upgrading knowledge skills and abilities needed to keep abreast of discipline related trends and regulation/policy changes.
Minimum 3 years of experience in social media management. Experience in higher education entertainment branded content or nonprofit space preferred.
Demonstrable experience creating impactful social video for TikTok and/or Instagram Reels.
Strong written and verbal communication skills with the ability to craft compelling content and engage diverse audiences.
Proficiency in social media platforms analytics tools and content management systems (Sprout Social Brandwatch Hootsuite YouTube Analytics)
Creative thinker with a keen eye for visual storytelling and branding.
Ability to multitask prioritize tasks and work effectively in a fast-paced collaborative environment.
Knowledge of social media best practices trends and emerging technologies in the digital landscape.
Excellent writing skills with demonstrated range; ability to tailor voice for distinct audiences and campaigns and in diverse short-form and long-form venues.
Experience with multi-channel communication plans and marketing campaigns.
End-to-end video production experience including writing briefs coordinating photo/video shoots and coaching talent.
Ability to successfully manage multiple concurrent projects timelines and budgets in a fast-paced environment.
Collaborative work style with the ability to build and maintain broad relationships including with students faculty alumni and other staff.
Strong presentation and public speaking skills preferred.
Salary range
$63000 - $68000 Salary commensurate with education and experience
#HERC# / #HEJ#
Staff RegularSalary range
$60200.00 - $75300.00 Salary commensurate with education and experience.Loyola Marymount University a Carnegie classified R2 institution in the mainstream of American Catholic higher education seeks outstanding applicants who value its mission and share its commitment to inclusive excellence the education of the whole person and the building of a just society. LMU is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal state and local law. We invite all persons in the full diversity of their being life experience and beliefs to apply. (Visit for more information.)Required Experience:
Unclear Seniority
Employment Type
Full-Time
