VP, Marketing
VP, Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration Workato helps businesses globally streamline operations by connecting data processes applications and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time driving efficiency and agility.
Trusted by a community of 400000 global customers Workato empowers organizations of every size to unlock new value and lead in todays fast-changing world. Learn how Workato helps businesses of all sizes achieve more at .
Why join us
Ultimately Workato believes in fostering a flexible trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But we also believe in balancing productivity with self-care. Thats why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley please submit an application. We look forward to getting to know you!
Also feel free to check out why:
Business Insider named us an enterprise startup to bet your career on
Forbes Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Quartz ranked us the #1 best company for remote workers
Responsibilities
Create and champion a developer offering that meets builders where they are leveraging the full power of the Workato lowcode platform. Empower developers to deliver impactful agentic projects and deploy autonomous systems at enterprise scale. Grow and celebrate the global Workato developer community providing training resources and recognition to advance their skills and careers. This is a rare chance to build a new brand launch innovative programs hire and lead an endtoend marketing team and own developer marketing strategy reporting directly to the CTO & GM of the developer business.
Define and execute the global developermarketing strategy that drives awareness acquisition engagement and retention for the developer platform.
Own developer technical advocacy & relations: collaborate with DevRel to align content events and feedback loops; steward the MVP / Champions program and student outreach.
Establish and run Workatos developer video strategyfrom YouTube tutorials to livestream seriesand manage the inhouse video production studio.
Build and launch a distinct developer brand that resonates with technical audiences; oversee brand guidelines across all channels.
Lead integrated campaigns (web social content community events) tied to product roadmaps and PLG targets.
Measure and report on KPIssignups active builders content performance NPSand iterate based on insights.
Hire mentor and scale a multidisciplinary marketing team (brand content campaigns ops); manage agencies and budget.
Partner closely with Product Engineering Community and Sales to align messaging launches and feedback loops.
Requirements
Qualifications / Experience / Technical Skills
10 years in developer or productled B2B SaaS marketing; 5 years leading integrated teams.
Proven record launching netnew developer brands or products and driving measurable funnel growth.
Deep understanding of developer tooling ecosystems opensource engagement and communitydriven GTM models.
Experience owning developer advocacy video strategy and multimedia content production.
Proficiency with modern martech stacks analytics platforms and datadriven experimentation.
Soft Skills / Personal Characteristics
Visionary storyteller who translates platform capabilities into compelling narratives.
Inclusive leader who attracts inspires and develops top talent.
Strong collaborator comfortable engaging executives engineers and community leaders.
Analytical mindset with operational disciplinesets clear goals and executes.
High bias for action creativity and continuous learning in a fastmoving onsite environment.
(REQ ID: 2141)
Required Experience:
Exec
Employment Type
Full Time
